At heart, Georgy Cohen is a storyteller. In the words of one of her favorite authors, J.D Salinger, she believes that a good story should make the reader “unreasonably vigilant,” spurred to awareness and action. And that, of course, applies to all things content.
Georgy is principal and founder of Crosstown Digital Communications, LLC, a consultancy focused on higher education. From 2004 to 2011, she worked in the Office of Web Communications at Tufts University, leaving with the title of manager of web content and strategy. Georgy led the university’s first forays into multimedia and social media and was a member of the core teams behind the 2009 website relaunch and the 2011 launch of our news and events hub, Tufts Now. She currently works as director of online content at Suffolk University.
With a background in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe, Georgy is focused on aligning higher ed web communications with the content expectations of our increasingly savvy audiences. She also believes that more effective internal relationship building and information sharing leads to smarter content development. Georgy writes and speaks frequently about these and related topics.