One of the goals of Meet Content is to make content strategy more tangible for higher education web professionals. Many discussions on content strategy (including those led by me) look at it from a wide-angle lens, which demonstrates the necessary holistic approach to content. However, this approach can also make the discipline seem overwhelming and unmanageable. So, to bridge … [Read more...] about Three Higher Ed Content Problems a Strategy Can Solve
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Books
Content Creation Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers, and Ignite Your Business by Ann Handley, C.C Chapman The Copyeditor's Handbook A Guide for Book Publishing and Corporate Communications, With Exercises and Answer Keys by Amy Einsohn The Elements of Style: 50th … [Read more...] about Books