Even projects such as this survey geared toward a select audience on a specialized topic can benefit from the trappings of content strategy.
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Project: USC Rossier School of Education 2014 Technology and Professional Development Survey Institution: USC Rossier School of Education MAT degree Target audience: General (All Audiences), Prospective Students, Faculty, Alumni, Media Launch date: 10/27/2014 Submitted by: Stephanie Echeveste, community manager
Project Description
Our original intention was to query educators using #Edchat, but found that many respondents participated in other education Twitter chats and that some didn’t participate in any at all. While this survey covers a small sample size found via social media and email outreach (giving an inherent bias to questions about social media), the results give a snapshot view of a bigger trend going on – the connected educator.
Scope of Work
Deliverables
- Brand messaging
- Communication plan
- Editorial calendar
- Competitive audit / analysis
- User research
- User personas
- Content workflow
- CMS workflow
- CMS template
- Content template / content table
- Editorial style guide
- Web analytics success metrics (KPIs)
- Content guides
Page type
- Webpage
Content type
- Text
- Photo
- User-generated