Empowering higher education to create and sustain web content that works
Learning the principles behind creating and sustaining effective web content is important, but it’s always helpful to see how someone else has put them into practice. With that in mind, we reached out to Tim Jones, executive creative director at North Carolina State University, to talk about how he is using content strategy at his institution. Jones came to content strategy through journalism, working as a newspaper reporter for almost [...]
I recently returned from the annual SXSW Interactive festival, which brought 25,000 nerds of various stripes to Austin, Texas, for a week of learning and networking (and breakfast tacos). There were several highlights, but two things pleased me in particular: the strength of the panels on content-related topics and the significant number of higher education professionals in attendance. The great thing about SXSW is that, if you’re interested in content, [...]
It’s hard to believe that it’s almost been a year since we launched Meet Content. In that time, we’ve covered a wide array of topics — everything from inline links to infographics — and have had many enlightening and inspiring conversations with you about how we can keep making content better. To that end, we’d like to share a few new offerings from Meet Content that we hope will extend [...]
Style guides are essential partners in the creation of effective content. They help ensure consistency of tone, voice, brand, spelling and grammar, giving our content credibility and value. Rick provided a great breakdown of the elements of editorial style for the web last August. But what about social media? Since we can’t erect an editorial process around every individual tweet, status, comment or response, it is critical to have a [...]
Here’s a poke for you: Facebook has changed everything—again. But this time, it has an even more significant impact on the way we use the ubiquitous social network to build community through content. Facebook Pages, the main platform for brands in Mark Zuckerberg’s universe, have gotten short shrift from the recent changes. Page content is noticeably missing from users’ news feeds, and as blogger Colin Alsheimer wrote, “The emphasis on [...]