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Are We Talking Content Strategy or Content Marketing?

By Rick Allen on March 31, 2011

Content strategy and content marketing are often used interchangeably when in fact they’re distinct practices. I don’t like to get hung up on titles—it’s more important that the content work gets done than properly labeling the job—but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers some clear distinctions regarding these terms. How do you define them? What titles do you use in your higher ed institution to describe web content work?

Content strategy is what makes content marketing effective. I like Ahava Leibtag’s take on the issue. She says content strategies are about repeatable frameworks, and content marketing is about building relationships. Marketers, she says, don’t necessarily create content strategies, but rather implement them.

Source: Redefining content strategy and content marketing by Rebecca Lieb, iMedia Connection, March 29, 2011

Filed Under: On topic Tagged With: content marketing, content strategy, definitions

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About Rick Allen

Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

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Rick Allen

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