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Home > Archives for Rick Allen

Rick Allen

About Rick Allen

Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

Navigating Business School Websites

By Rick Allen on April 20, 2017

The best website navigation systems appear so straightforward that you don't think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex information architecture. Navigation menus reflect this structure and communicate to our visitors how content is organized and prioritized. Beyond helping web visitors … [Read more...] about Navigating Business School Websites

Content Strategy Glossary of Terms

By Rick Allen on September 30, 2015

Toy Story Alien

I spend a lot of time in my work cleaning up jargon on college websites, which is why it pains me when I find myself using jargony content strategy terms. Yet, like other specialty web disciplines, content strategy has a number of specific guides, tools and processes to help us get our work done. Designers, developers, UX-ers, we all have them — and we need to be able to … [Read more...] about Content Strategy Glossary of Terms

Defining Target Audiences: Who Are We Talking To, Really?

By Rick Allen on July 28, 2015

When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right? Since higher ed websites are such an important marketing tool, most people will agree prospective student is an appropriate primary audience. Yet, when you navigate college websites, how well does content speak to this audience? And what … [Read more...] about Defining Target Audiences: Who Are We Talking To, Really?

Storytelling with On-Brand News Content

By Rick Allen on November 24, 2014

News content plays a big role in higher ed marketing and communications. It takes center stage on our website homepages and many top landing pages — not to mention our email newsletters, alumni magazines, Twitter, Facebook and other social channels. We rely on it to maintain a timely, engaging web presence. Above all, we rely on news content to help tell our story. Yet how … [Read more...] about Storytelling with On-Brand News Content

Planning Content Goals With Web Stakeholder Interviews

By Rick Allen on July 30, 2014

Lego people

In an earlier post, we talked about using focus groups to better understand your web users' needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content that works, we must also understand our internal web content stakeholders. These are all the people planning for, creating, … [Read more...] about Planning Content Goals With Web Stakeholder Interviews

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Rick Allen

Meet Content Owner and Co-Founder. Likes em dashes and strong coffee.

If you dig useful, usable content, hit him up!

Recent Posts

  • Navigating Business School Websites
  • The Rebirth of Email Newsletters
  • Content Strategy Glossary of Terms

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