A clever video by book publisher Dorling Kindersley, The Future of Publishing, is the perfect conclusion to a week spent talking about transmedia storytelling and content delivery. If we’ve learned anything this week, it’s that context is key to creating relevant content and clear messaging. Oh, and books are dead and boring. Right?
This is the end of publishing
and
books are dead and boring
no longer can it be said that
we like to read …… we like to read
no longer can it be said that
books are dead and boring
and
This is the end of publishing
Source: The Future of Publishing by Dorling Kindersley, March 15, 2010
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