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Prioritize User Goals, Again

By Rick Allen on June 7, 2011

Measurement plans often focus on the website, including content and design. Seems logical at first, except your website is only part of the measurement equation. The other parts consist of your business goals and users’ needs. As those elements change, so does the effectiveness of your web content and design.

Louis Rosenfeld, coauthor of Information Architecture for the World Wide Web, posted a handy scorecard for prioritizing and evaluating website user goals.

Systems like Rosenfeld’s are helpful for re-evaluating the purpose of your website for users — what they want and need and how you plan for it.

One reason sites suck is that so many of us have forgotten why our sites exist. We get distracted, lose sight of priorities, and end up with sites that don’t do the most important things users want.

Source: Sweat the important things by Louis Rosenfeld, LouisRosenfeld.com, May 18, 2011

Filed Under: Archive, On topic

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About Rick Allen

Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

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Rick Allen

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