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Home > Archives for audience

audience

Navigating Business School Websites

By Rick Allen on April 20, 2017

The best website navigation systems appear so straightforward that you don't think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex information architecture. Navigation menus reflect this structure and communicate to our visitors how content is organized and prioritized. Beyond helping web visitors … [Read more...] about Navigating Business School Websites

The Rebirth of Email Newsletters

By Georgy Cohen on October 26, 2015

The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, friends, I am talking about email. Email is experiencing a renaissance thanks in large part to a surge of popular newsletter products, whether it is the personal newsletter of a respected writer or a clever newsletter product written in a distinctively … [Read more...] about The Rebirth of Email Newsletters

Defining Target Audiences: Who Are We Talking To, Really?

By Rick Allen on July 28, 2015

When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right? Since higher ed websites are such an important marketing tool, most people will agree prospective student is an appropriate primary audience. Yet, when you navigate college websites, how well does content speak to this audience? And what … [Read more...] about Defining Target Audiences: Who Are We Talking To, Really?

Meghan Casey’s Tips For Time-Stretched Content Managers

By Rick Allen and Georgy Cohen on June 29, 2015

Meghan Casey

Don’t look now, but there’s a great new content strategy guide for content professionals in higher ed. Meghan Casey, lead content strategist at Brain Traffic, authored a practical guide for getting on track with content strategy: “The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right.” As her book just hit bookstores, we asked Meghan if … [Read more...] about Meghan Casey’s Tips For Time-Stretched Content Managers

Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

By Guest author on January 19, 2015

Dr. Aileen Marty

The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just because it’s new or just for the sake of being there. That’s why, at first, we were hesitant to experiment with Reddit at Florida … [Read more...] about Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

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Rick Allen

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