Every day, we fill the roles of both teacher and student. We are frequently Googling for articles, reading books, querying peers, and sometimes attending conferences to learn how to tackle various content challenges. At the same time, we are often consulting, training, and educating colleagues and stakeholders alike about content strategy best practices and how to best meet … [Read more...] about Bringing Content Strategy from the Office to the Classroom
content strategy
Managing the Copycat Content Request
You may have gotten the request. It could come via email, in a meeting, or during a chance encounter in the staff kitchen. “Say,” begins Steve the PR guy (or Jen the photographer, or Marie your vice president), “have you seen the social media hub (or the slider widget, or the faculty profile database) on Competitor U’s website? It’s pretty great. Can we do something like … [Read more...] about Managing the Copycat Content Request
Planning Content Goals With Web Stakeholder Interviews
In an earlier post, we talked about using focus groups to better understand your web users' needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content that works, we must also understand our internal web content stakeholders. These are all the people planning for, creating, … [Read more...] about Planning Content Goals With Web Stakeholder Interviews
Department-Level Content Strategy
The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop … [Read more...] about Department-Level Content Strategy
Why Duplicate Content Is Bad for the Web
Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists — not to mention search engine optimization (SEO) professionals — love to hate on duplicate content. As soon as we spot it during a content audit, we quickly bring out our metaphorical red pens. Begone, duplicate content! But why? For … [Read more...] about Why Duplicate Content Is Bad for the Web