Location-based services (LBS), writes Leen Jones, offer a powerful way to take our content marketing on the road, engaging users with content that is relevant to their physical location. Rick wrote last month about the importance of planning for the context in which content is consumed, and LBS is a prime example. She cites North Carolina State University's customized … [Read more...] about This Must Be the Place
Empowering higher education to create and sustain web content that works
