Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos … [Read more...] about Setup Your YouTube Videos for Success
metadata
Structured Content: An Overview
When we create content—whether it’s a tweet, a blog post or a program description—we can no longer anticipate the default experience to be the desktop web browser. Our content is going places—sometimes places we can’t predict. It could be an iPhone, a Kindle, even a Nintendo Wii. As it is dispatched to digital corners far and wide, is it equipped to do its job, no matter … [Read more...] about Structured Content: An Overview
Assessing the Value of HTML Meta Tags
Get excited! We’re talking HTML meta tags. Yes, today these annoying details we love to ignore are front and center. Metadata is not a sexy topic for most people, and HTML meta tags even less so. But they’re on our web content checklist — or they should be — so let’s have a plan. HTML meta tags are used to inform search engines about your webpage content. What is … [Read more...] about Assessing the Value of HTML Meta Tags