A lot has been said about “clickbait” content from sites like Upworthy, whose headlines tug on (some say exploit) emotions and curiosity to lure readers to their content. While I don’t feel as strongly about these headlines as many do, one type of headline that particularly grates on me is the faux first-person headline. For example: A News Team Follows Potential Models For … [Read more...] about The Power of the First-Person Perspective
photography
Instant Karma
Earlier this year, we wrote about the value of building a community around photo content with Instagram. Since then, a lot has happened, including Instagram's availability on the Android platform and a small chunk of change from a guy named Mark. But the promise of Instagram as a tool for creating a sense community through shared visual experiences remains. Nick DeNardis … [Read more...] about Instant Karma
A Picture’s Worth a Thousand Pins
First, Instagram (which we love). Then, Pinterest (which lots and lots of colleges love). Now, Facebook Timeline (which we're also gobbling right up). The future, apparently, is visual. These image-driven platforms are hotter than hot. But here's the $64,000 question: What's our strategy? Even in 2009, a Harvard Business School study noted that "pictures are the killer app … [Read more...] about A Picture’s Worth a Thousand Pins
Build Community Around Photo Content with Instagram
After years of loyal Blackberry usage, I finally bought an iPhone in early September. But it took me a few months to come around to what millions of iPhone users had been obsessing about for months: Instagram, the photo editing and sharing app. Once I decided to go all in, I realized what the buzz was all about—Instagram's real potential for engaging, community-driven … [Read more...] about Build Community Around Photo Content with Instagram
Web Content Insights Through ‘Understanding Comics’
I am not a comics nerd (I don’t think my Archie obsession as a kid holds muster), though I have befriended many — and married one. So while I’ve never sniffed at comics and graphic novels as child's play, I didn’t fully realize the complexity of the form until I picked up a copy of Scott McCloud’s seminal text, Understanding Comics, in which he explains many principles of … [Read more...] about Web Content Insights Through ‘Understanding Comics’