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Home > Archives for public relations

public relations

Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

By Guest author on January 19, 2015

Dr. Aileen Marty

The following guest post was written by Ryan Morejon, social media community manager, and Angeline Evans, former digital media manager, at Florida International University. You never want to dive into a new social channel without a strategy just because it’s new or just for the sake of being there. That’s why, at first, we were hesitant to experiment with Reddit at Florida … [Read more...] about Ask Me Anything: How Can Higher Ed Use Reddit AMAs?

We Blog About Headlines. What Comes Next Will Amaze You

By Georgy Cohen on January 21, 2014

Dewey Defeats Truman headline

My first job out of college was working for the Boston Globe’s website, which afforded me the opportunity to write a lot of headlines. Perhaps the best (or worst) headline I ever wrote, after a Boston Celtics victory, was “Pierce nets 40 as Celtics pierce Nets.” Clever, eh? “Clever” could be an apt description for many headlines you read. The goal of the headline is to tell … [Read more...] about We Blog About Headlines. What Comes Next Will Amaze You

Content Rocks at HighEdWeb Arkansas

By Georgy Cohen on July 30, 2012

logo for HighEdWeb Arkansas

Last week, higher ed web professionals from the South, the Midwest and points beyond gathered in Little Rock, Arkansas, for the third annual HighEdWeb Arkansas regional conference. And the event, well, rocked. In particular, there were several sessions covering topics where content plays a vital role. We sat down with some of these speakers and asked them to share highlights … [Read more...] about Content Rocks at HighEdWeb Arkansas

Don’t Forget the Fundamentals

By Georgy Cohen on April 18, 2012

Last fall, we interviewed some smart people about the future of public relations in higher ed. (This Thursday, one of those people, Andrew Careaga, will discuss the topic further as a guest on Higher Ed Live.) But while much about how we practice public relations and media relations in higher ed keeps evolving at a rapid pace, there are certain fundamentals that remain … [Read more...] about Don’t Forget the Fundamentals

Breaking News: Context Rules

By Georgy Cohen on December 21, 2011

I've written before about how the Associated Press crafted a digital strategy in 2008 to reflect the changing online news marketplace. Well, they're at it again. This time, as PR consultant, Lou Hoffman relates, they're mapping out how to achieve success beyond breaking news. A memo by senior managing editor Michael Oreskes outlines how the AP should embrace "journalism … [Read more...] about Breaking News: Context Rules

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