Yesterday, Google announced the availability of real-time data in Google Analytics. Hooray. Finally, we have it! Oh, wait. What do we have exactly? Real-time analytics is an attractive feature, but the value is questionable. What actionable insights can you make based on real-time data? (They do exist but are few and far between.) Google’s announcement prompted me to revisit … [Read more...] about The Questionable Value of Real-Time Web Analytics
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Live Content on a Low Budget
If there's one thing common to college campuses, it's events. We all have speakers, performances, panel discussions, cultural showcases, exhibits and other happenings scheduled weekly. We also have the events you can’t predict, whether it’s an unannounced visit by a local politician, a group discussion convened in reaction to a breaking news story or a spontaneous student … [Read more...] about Live Content on a Low Budget
Refresh Your Commencement Coverage with Compelling Content
It’s that time of year when flat hats and long robes are the height of fashion. That’s right, commencement is just around the corner. If you’re like me and coming up on your seventh straight commencement, it can be tempting to fall back on the conventional, tried-and-true approach. But this year, why not try something new? After all, commencement is a milestone that engages … [Read more...] about Refresh Your Commencement Coverage with Compelling Content