I spend a lot of time in my work cleaning up jargon on college websites, which is why it pains me when I find myself using jargony content strategy terms. Yet, like other specialty web disciplines, content strategy has a number of specific guides, tools and processes to help us get our work done. Designers, developers, UX-ers, we all have them — and we need to be able to … [Read more...] about Content Strategy Glossary of Terms
relationship management
Planning Content Goals With Web Stakeholder Interviews
In an earlier post, we talked about using focus groups to better understand your web users' needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content that works, we must also understand our internal web content stakeholders. These are all the people planning for, creating, … [Read more...] about Planning Content Goals With Web Stakeholder Interviews
Department-Level Content Strategy
The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher education content strategy conference held in Atlanta. As I was wandering around, meeting inspiring folks and talking shop … [Read more...] about Department-Level Content Strategy
Content Strategy as Problem Solving
How many times has someone come to you and asked, “Can you make me a video?” or “Can you help me create this email newsletter?” or “We need a website, can you do this?” What do these requests have in common? In each instance, the requestor is leading with the solution, rather than articulating the problem. You might ask, why a video? What are you trying to communicate, … [Read more...] about Content Strategy as Problem Solving
Make Change: Host Your Own Content Strategy Conference
The following guest post was written by Laura D'Amelio, senior content developer for the Division of Students at York University, in Toronto, Canada Do you ever listen in to someone else’s conversation at lunch or while in line to grab a coffee on campus? Maybe you’ve heard the phrases “do more with less” and “wear multiple hats” often, like I do. My job hasn’t been so … [Read more...] about Make Change: Host Your Own Content Strategy Conference