Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production. At the end of all that, you have a shiny new video, likely destined for YouTube. Upload, share, and wait for the hits and plaudits to roll in! Or not. Much like launching a website, some of the most important work comes after videos … [Read more...] about Setup Your YouTube Videos for Success
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Creating a Social Media Style Guide
Style guides are essential partners in the creation of effective content. They help ensure consistency of tone, voice, brand, spelling and grammar, giving our content credibility and value. Rick provided a great breakdown of the elements of editorial style for the web last August. But what about social media? Since we can’t erect an editorial process around every individual … [Read more...] about Creating a Social Media Style Guide
Social Media Guides for Content Creation
What do Twitter, Facebook, Google and YouTube have in common? While they are often essential to our content strategy, none of these third-party social media platforms are completely intuitive. They all have little-known functionality, power user tricks and an unceasing tide of new features that, if we’re in the know, can help us more effectively achieve our communications … [Read more...] about Social Media Guides for Content Creation
Meet Content
Everyone in higher education wants great and effective web content, but how do we make that happen? Where do we start? What are the challenges and solutions? What does it take to “get it right”? Meet Content was founded by Georgy Cohen and me, Rick Allen, to explore these questions and many others. Why? Because we love great content, just like you! Our goal is to enable higher … [Read more...] about Meet Content