On CMSWire, Ahava Leibtag talks about how user scenarios help plan for useful mobile content—an increasingly important topic for higher education. The question is no longer just why are people accessing our website but also how, when and where?
A major part of content strategy is defining your users so you can help them accomplish their tasks more easily. When you define your users and what they care about, how they might behave on a website changes when you consider their behavior in a mobile environment.
Source: Mobile Content Strategy: Creating User Scenarios by Ahava Leibtag, CMSWire, March 28, 2011
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