Who needs an FAQ when you can answer real prospective student inquiries with personality, humor, and an honest perspective? SUNY Oswego’s student-authored video series does just that.
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Project: Alyssa Explains It All Institution: SUNY Oswego Target audience: Prospective students Launch date: 08/30/2012 Submitted by: Tim Nekritz, Director of Web Communication; Alyssa Levenberg, student blogger
Project Description
Our student video blogging series “Alyssa Explains It All,” now in its second year in the capable hands of sophomore Alyssa Levenberg, generally serves as a way to help incoming or new students get to know SUNY Oswego. The past 2 years, Alyssa has asked our incoming student Facebook communities to submit questions, which she effectively and entertainingly answers. She’s a mini celebrity now, and I’m coming to the realization her impact to our new and future students may exceed what any of us know.
Scope of Work
Deliverables
- Brand messaging
- Communication plan
- User research
Page type
- YouTube channel/playlist
Content type
- Video