Who needs an FAQ when you can answer real prospective student inquiries with personality, humor, and an honest perspective? SUNY Oswego’s student-authored video series does just that.
Project: Alyssa Explains It All Institution: SUNY Oswego Target audience: Prospective students Launch date: 08/30/2012 Submitted by: Tim Nekritz, Director of Web Communication; Alyssa Levenberg, student blogger
Our student video blogging series “Alyssa Explains It All,” now in its second year in the capable hands of sophomore Alyssa Levenberg, generally serves as a way to help incoming or new students get to know SUNY Oswego. The past 2 years, Alyssa has asked our incoming student Facebook communities to submit questions, which she effectively and entertainingly answers. She’s a mini celebrity now, and I’m coming to the realization her impact to our new and future students may exceed what any of us know.
Scope of Work
- Brand messaging
- Communication plan
- User research
- YouTube channel/playlist