We talk about “authentic content” a lot, but the surest way to achieve authenticity is to give your audience a way to look in the mirror. This student-run Instagram account does just that, creating an unfiltered (no pun intended) look at the St. Lawrence student experience.
Project: @herewegosaints: A Student-Run Instagram Account Institution: St. Lawrence University Target audience: Current students, prospective students Launch date: 09/30/2013 Submitted by: Meg Bernier, Assistant Director, Editorial Services & Social Media
We wanted to give our students a chance to show off their experiences in a unique way while giving prospective students a real inside look into life at St. Lawrence.
Scope of Work
- Communication plan
- Brand messaging
- Editorial calendar
- Social media page