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Home > Showcase > @herewegosaints: A Student-Run Instagram Account: St. Lawrence University

@herewegosaints: A Student-Run Instagram Account: St. Lawrence University

We talk about “authentic content” a lot, but the surest way to achieve authenticity is to give your audience a way to look in the mirror. This student-run Instagram account does just that, creating an unfiltered (no pun intended) look at the St. Lawrence student experience.

  1. Showcase

  2. Project: @herewegosaints: A Student-Run Instagram Account
    Institution: St. Lawrence University
    Target audience: Current students, prospective students
    Launch date: 09/30/2013
    Submitted by: Meg Bernier, Assistant Director, Editorial Services & Social Media

Project Description

We wanted to give our students a chance to show off their experiences in a unique way while giving prospective students a real inside look into life at St. Lawrence.

Scope of Work

Deliverables

  • Communication plan
  • Brand messaging
  • Editorial calendar

Page type

  • Social media page

Content type

  • Text
  • Photo
  • Video
  • User-generated



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