{"id":5208,"date":"2014-10-31T17:58:52","date_gmt":"2014-10-31T21:58:52","guid":{"rendered":"https:\/\/meetcontent.com\/?page_id=5208"},"modified":"2014-11-19T20:56:00","modified_gmt":"2014-11-20T01:56:00","slug":"herewegosaints-student-run-instagram-account","status":"publish","type":"page","link":"https:\/\/meetcontent.com\/showcase\/herewegosaints-student-run-instagram-account\/","title":{"rendered":"@herewegosaints: A Student-Run Instagram Account: St. Lawrence University"},"content":{"rendered":"

We talk about “authentic content” a lot, but the surest way to achieve authenticity is to give your audience a way to look in the mirror. This student-run Instagram account does just that, creating an unfiltered (no pun intended) look at the St. Lawrence student experience.<\/p>\n

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    \"Showcase\"<\/a><\/div>\n<\/p><\/div>\n<\/li>\n
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    Project: <\/td>\n@herewegosaints: A Student-Run Instagram Account<\/a><\/td>\n<\/tr>\n
    Institution:<\/td>\nSt. Lawrence University<\/a><\/td>\n<\/tr>\n
    Target audience: <\/td>\nCurrent students, prospective students<\/td>\n<\/tr>\n
    Launch date: <\/td>\n09\/30\/2013<\/td>\n<\/tr>\n
    Submitted by:<\/td>\nMeg Bernier, Assistant Director, Editorial Services & Social Media<\/td>\n<\/tr>\n<\/table><\/div>\n<\/p><\/div>\n<\/li>\n<\/ol><\/div>\n
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    Project Description<\/h2>\n

    We wanted to give our students a chance to show off their experiences in a unique way while giving prospective students a real inside look into life at St. Lawrence.\n<\/p>\n<\/p><\/div>\n

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    Scope of Work<\/h2>\n

    Deliverables<\/h3>\n
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    • Communication plan<\/li>\n
    • Brand messaging<\/li>\n
    • Editorial calendar<\/li>\n<\/ul>\n

      Page type<\/h3>\n
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      • Social media page<\/li>\n<\/ul>\n

        Content type<\/h3>\n
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        • Text<\/li>\n
        • Photo<\/li>\n
        • Video<\/li>\n
        • User-generated<\/li>\n<\/ul><\/div>\n

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