{"id":5240,"date":"2014-10-31T17:53:42","date_gmt":"2014-10-31T21:53:42","guid":{"rendered":"https:\/\/meetcontent.com\/?page_id=5240"},"modified":"2014-11-19T21:13:01","modified_gmt":"2014-11-20T02:13:01","slug":"website-redesign-midamerica-nazarene-university","status":"publish","type":"page","link":"https:\/\/meetcontent.com\/showcase\/website-redesign-midamerica-nazarene-university\/","title":{"rendered":"Website Redesign: MidAmerica Nazarene University"},"content":{"rendered":"

Who says a thorough, user-centric website redesign can’t be done on a budget using only internal resources? Not the folks at MidAmerica Nazarene University, that’s for sure.<\/p>\n

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    \"Showcase\"<\/a><\/div>\n<\/p><\/div>\n<\/li>\n
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    Project: <\/td>\nWebsite Redesign<\/a><\/td>\n<\/tr>\n
    Institution:<\/td>\nMidAmerica Nazarene University<\/a><\/td>\n<\/tr>\n
    Target audience: <\/td>\nProspective students, parents, alumni, donors<\/td>\n<\/tr>\n
    Launch date: <\/td>\n08\/01\/2013<\/td>\n<\/tr>\n
    Submitted by:<\/td>\nKim Campbell, Director of Marketing<\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<\/p><\/div>\n<\/li>\n<\/ol><\/div>\n
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    Project Description<\/h2>\n

    In spring 2012, the office of Marketing & Communications at MidAmerica Nazarene University determined the need for a comprehensive review of the external MNU.edu website. Lots of major issues in play: internal content for faculty, staff and students, giant size (2000+ pages), poor content for external users, inconsistent design and poor search engine ranking. <\/p>\n

    Outside bids were just too high, so we decided to use our tiny staff of six employees to completely rebuild the site ourselves. We spent less than $2,500 and used only internal staff on the entire project. It took 12 months to re-write, re-strategize, re-structure and re-design the beast, but we built a site that is laser focused on external users! It’s even won some awards and we’re super happy to inspire other teams who may be considering a project of this magnitude. <\/p>\n

    \nOur Goals:<\/p>\n

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    1. Increase online applications and information requests<\/li>\n
    2. Better articulate MNU\u2019s distinctives and brand<\/li>\n
    3. Increase accessibility and usability of the site<\/li>\n
    4. Provide better academic program information<\/li>\n
    5. Provide easier access to the information users want<\/li>\n
    6. Communicate campus life through news and events<\/li>\n<\/ol>\n<\/p><\/div>\n
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      Scope of Work<\/h2>\n

      Deliverables<\/h3>\n