{"id":1019,"date":"2011-05-16T06:48:28","date_gmt":"2011-05-16T10:48:28","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1019"},"modified":"2017-04-20T00:03:26","modified_gmt":"2017-04-20T04:03:26","slug":"higher-ed-takeaways-from-confab-2011-the-content-strategy-conference","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/higher-ed-takeaways-from-confab-2011-the-content-strategy-conference\/","title":{"rendered":"Higher Ed Takeaways From Confab 2011: The Content Strategy Conference"},"content":{"rendered":"
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Content and cake at Confab<\/figcaption><\/figure>\n

Last week Meet Content attended Confab: The Content Strategy Conference<\/a>. We joined web content professionals from around the world to talk content and eat cake. (Seriously, our host Brain Traffic was not kidding when they said the days of content and cake were coming — the subsequent sugar highs were not just metaphorical.)<\/p>\n

To our delight, higher ed was well represented (check out our higher ed Confab Twitter list<\/a>). In fact, organizers had to double the number of higher ed lunch tables on day two. Higher ed is embracing content strategy. It was exciting to see colleagues taking a leading role in defining the discipline.<\/p>\n

Joe Pulizzi, co-author of Get Content, Get Customers<\/a><\/em>, called the event a tipping point for content strategy. This is particularly true for higher ed. As Diana Lowry from the University of British Columbia said, \u201cThere are a lot of us in higher ed that are really interested in focusing on content \u2014 yay, finally.\u201d Here’s what she and other higher ed attendees took away from Confab:<\/p>\n