{"id":1269,"date":"2011-06-07T10:40:47","date_gmt":"2011-06-07T14:40:47","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1269"},"modified":"2017-04-20T00:05:23","modified_gmt":"2017-04-20T04:05:23","slug":"prioritize-user-goals-again","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/","title":{"rendered":"Prioritize User Goals, Again"},"content":{"rendered":"<p>Measurement plans often focus  on the website, including content and design. Seems logical at first, except your website is only part of the measurement equation. The other parts consist of your business goals and users\u2019 needs. As those elements change, so does the effectiveness of your web content and design.<\/p>\n<p>Louis Rosenfeld, coauthor of <a href=\"http:\/\/www.amazon.com\/Information-Architecture-World-Wide-Web\/dp\/0596527349\/\">Information Architecture for the World Wide Web<\/a>, posted a handy <a href=\"http:\/\/louisrosenfeld.com\/home\/bloug_archive\/2011\/05\/sweat_the_little_things.html\" title=\"&quot;Sweat the important things&quot; by Louis Rosenfeld\">scorecard for prioritizing and evaluating website user goals<\/a>.<\/p>\n<p>Systems like Rosenfeld\u2019s are helpful for re-evaluating the purpose of your website for users &#8212; what they want and need and how you plan for it.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>One reason sites suck is that so many of us have forgotten why our sites exist. We get distracted, lose sight of priorities, and end up with sites that don&#8217;t do the most important things users want.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/louisrosenfeld.com\/home\/bloug_archive\/2011\/05\/sweat_the_little_things.html\">Sweat the important things<\/a> by Louis Rosenfeld, LouisRosenfeld.com, May 18, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measurement plans often focus on the website, including content and design. Seems logical at first, except your website is only part of the measurement equation. The other parts consist of your business goals and users\u2019 needs. As those elements change, so does the effectiveness of your web content and design. Louis Rosenfeld, coauthor of Information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prioritize User Goals, Again | Meet Content<\/title>\n<meta name=\"description\" content=\"Measurement plans need to account for changing business goals and users&#039; needs to maintain effective content and design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/\",\"name\":\"Prioritize User Goals, Again | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-06-07T14:40:47+00:00\",\"dateModified\":\"2017-04-20T04:05:23+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"Measurement plans need to account for changing business goals and users' needs to maintain effective content and design.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.\",\"sameAs\":[\"https:\/\/meetcontent.com\/\"],\"url\":\"https:\/\/meetcontent.com\/blog\/author\/rallen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prioritize User Goals, Again | Meet Content","description":"Measurement plans need to account for changing business goals and users' needs to maintain effective content and design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/","twitter_misc":{"Written by":"Rick Allen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/","url":"https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/","name":"Prioritize User Goals, Again | Meet Content","isPartOf":{"@id":"https:\/\/meetcontent.com\/#website"},"datePublished":"2011-06-07T14:40:47+00:00","dateModified":"2017-04-20T04:05:23+00:00","author":{"@id":"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1"},"description":"Measurement plans need to account for changing business goals and users' needs to maintain effective content and design.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meetcontent.com\/blog\/prioritize-user-goals-again\/"]}]},{"@type":"WebSite","@id":"https:\/\/meetcontent.com\/#website","url":"https:\/\/meetcontent.com\/","name":"Meet Content","description":"Empowering higher education to create and sustain web content that works","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meetcontent.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1","name":"Rick Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meetcontent.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g","caption":"Rick Allen"},"description":"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.","sameAs":["https:\/\/meetcontent.com\/"],"url":"https:\/\/meetcontent.com\/blog\/author\/rallen\/"}]}},"_links":{"self":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts\/1269"}],"collection":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":0,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts\/1269\/revisions"}],"wp:attachment":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/categories?post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/tags?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}