{"id":1409,"date":"2011-07-12T06:18:31","date_gmt":"2011-07-12T10:18:31","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1409"},"modified":"2017-04-20T00:06:26","modified_gmt":"2017-04-20T04:06:26","slug":"content-first-or-content-forever","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/content-first-or-content-forever\/","title":{"rendered":"Content First, or Content Forever?"},"content":{"rendered":"

A few weeks ago, Rick and I appeared on Higher Ed Live<\/a> to talk about A \u2018Content-First\u2019 Approach to Higher Ed Web<\/a>. It sounds great, doesn’t it? While we addressed the need for a content-first mindset, Sara Wachter-Boettcher elaborates to clarify the need for content-process mindset. How do we achieve this? By better thinking through the structures that support our content. <\/p>\n

Wachter-Boettcher cites higher ed websites as exemplary for a “beyond content first” approach, by virtue of their heavy volume of content and spotty editorial oversight. She breaks down content into the following categories: user interface copy, page-level content, or database-driven content. In doing so, says Wachter-Boettcher, she can better grasp what each piece of content needs in order to truly endure. <\/p>\n

\n

I do think it\u2019s critical we stop thinking about content as one undifferentiated thing, and start being more analytical (and anatomical, in a sense) about its structure and function.<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> Content First? Semantics, Structure and Why We Should Care by Sara Wachter-Boettcher, Endlessly Content, June 30, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago, Rick and I appeared on Higher Ed Live to talk about A \u2018Content-First\u2019 Approach to Higher Ed Web. It sounds great, doesn’t it? While we addressed the need for a content-first mindset, Sara Wachter-Boettcher elaborates to clarify the need for content-process mindset. How do we achieve this? By better thinking through […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21],"yoast_head":"\nContent First, or Content Forever? | Meet Content<\/title>\n<meta name=\"description\" content=\"In a recent blog post, Sara Wachter-Boettcher says that a "content first" approach is not enough; we need "content that endures."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/content-first-or-content-forever\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/content-first-or-content-forever\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/content-first-or-content-forever\/\",\"name\":\"Content First, or Content Forever? | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-07-12T10:18:31+00:00\",\"dateModified\":\"2017-04-20T04:06:26+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"In a recent blog post, Sara Wachter-Boettcher says that a \\\"content first\\\" approach is not enough; we need \\\"content that endures.\\\"\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/content-first-or-content-forever\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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