{"id":1409,"date":"2011-07-12T06:18:31","date_gmt":"2011-07-12T10:18:31","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1409"},"modified":"2017-04-20T00:06:26","modified_gmt":"2017-04-20T04:06:26","slug":"content-first-or-content-forever","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/content-first-or-content-forever\/","title":{"rendered":"Content First, or Content Forever?"},"content":{"rendered":"
A few weeks ago, Rick and I appeared on Higher Ed Live<\/a> to talk about A \u2018Content-First\u2019 Approach to Higher Ed Web<\/a>. It sounds great, doesn’t it? While we addressed the need for a content-first mindset, Sara Wachter-Boettcher elaborates to clarify the need for content-process mindset. How do we achieve this? By better thinking through the structures that support our content. <\/p>\n Wachter-Boettcher cites higher ed websites as exemplary for a “beyond content first” approach, by virtue of their heavy volume of content and spotty editorial oversight. She breaks down content into the following categories: user interface copy, page-level content, or database-driven content. In doing so, says Wachter-Boettcher, she can better grasp what each piece of content needs in order to truly endure. <\/p>\n I do think it\u2019s critical we stop thinking about content as one undifferentiated thing, and start being more analytical (and anatomical, in a sense) about its structure and function.<\/p><\/blockquote>\n<\/div>\n Source:<\/strong> Content First? Semantics, Structure and Why We Should Care by Sara Wachter-Boettcher, Endlessly Content, June 30, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":" A few weeks ago, Rick and I appeared on Higher Ed Live to talk about A \u2018Content-First\u2019 Approach to Higher Ed Web. It sounds great, doesn’t it? While we addressed the need for a content-first mindset, Sara Wachter-Boettcher elaborates to clarify the need for content-process mindset. How do we achieve this? By better thinking through […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21],"yoast_head":"\n