{"id":1598,"date":"2011-08-23T09:15:48","date_gmt":"2011-08-23T13:15:48","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1598"},"modified":"2017-04-20T00:07:50","modified_gmt":"2017-04-20T04:07:50","slug":"content-strategy-aid-for-financial-aid","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/content-strategy-aid-for-financial-aid\/","title":{"rendered":"Content Strategy Aid for Financial Aid"},"content":{"rendered":"<p>For students and their families, financial aid is potentially one of the biggest sources of stress and concern. If we can make any aspect of this complex process easier, we should &#8212; and that includes the web experience. <\/p>\n<p>At this year&#8217;s <a href=\"http:\/\/eduwebconference.com\" title=\"eduWeb conference\">eduWeb conference<\/a>, J. Todd Bennett and Adam Forrand of <a href=\"http:\/\/www.decimal152.com\/\" title=\"decimal152\" rel=\"nofollow\">decimal152<\/a> broke down the process they went through to overhaul the <a href=\"http:\/\/www.ithaca.edu\/finaid\/index.php\" title=\"Ithaca College Student Financial Services\">Ithaca College Student Financial Services<\/a> Website. They took the website down to the brass tacks and developed a user-centric rethinking of the content and site organization, taking into account everything from technical concerns prompted by organizational change within the college to talking to parents and students about how financial aid information provided by colleges affects enrollment decisions.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>A case study about making a departmental website better through user research, information architecture, content strategy, design and teamwork.<\/p><\/blockquote>\n<\/div>\n<div style=\"width:425px\" id=\"__ss_8755992\"> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/8755992\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>  <\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/www.slideshare.net\/stetsonhatter\/below-the-fold-architecting-a-missioncritical-department-website\" title=\"Below the fold: Architecting a mission-critical department website \">Below the fold: Architecting a mission-critical department website<\/a> by J. Todd Bennett and Adam Forrand, decimal152, Aug. 2, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For students and their families, financial aid is potentially one of the biggest sources of stress and concern. If we can make any aspect of this complex process easier, we should &#8212; and that includes the web experience. At this year&#8217;s eduWeb conference, J. Todd Bennett and Adam Forrand of decimal152 broke down the process [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Strategy Aid for Financial Aid | Meet Content<\/title>\n<meta name=\"description\" content=\"Financial aid can be a huge source of stress. 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