{"id":1659,"date":"2011-09-12T10:42:18","date_gmt":"2011-09-12T14:42:18","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1659"},"modified":"2017-04-20T00:08:37","modified_gmt":"2017-04-20T04:08:37","slug":"the-future-of-content-strategy-in-five-minutes","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/the-future-of-content-strategy-in-five-minutes\/","title":{"rendered":"The Future of Content Strategy In Five Minutes"},"content":{"rendered":"

Last week I attended and had the pleasure of speaking at the Content Strategy Forum in London<\/a>. It was an amazing conference chock-full of web content professionals helping to move the industry forward.<\/p>\n

One of my favorite moments of the event was a series of "lightning talks"—by Shelly Wilson<\/a>, Matthew Grocki<\/a>, Nicole Jones<\/a>, and Sara Wachter-Boettcher<\/a>—discussing the future of content strategy. Each of them crammed tons of great ideas into five-minute talks.<\/p>\n

Creating Responsive Content from the Bottom Up – by Shelly Wilson<\/a><\/p>\n

\n

Responsive states could render beautifully at all scales, but may not meet the user\u2019s informational needs at all scales\u2026it might be responsive, but it’s certainly not responsible.<\/p><\/blockquote>\n<\/div>\n

Content Strategy: No Longer Just a Marketing Initiative – by Matthew Grocki<\/a><\/p>\n

\n

Content needs to be an organizational agenda. This isn’t a marketing problem. This isn’t a developmental problem. This is an entire company-wide problem.<\/p><\/blockquote>\n<\/div>\n

The Intentional Strategist – by Nicole Jones<\/a><\/p>\n

\n

We need to focus\u2026Focus means saying no to great ideas for even better ones.<\/p><\/blockquote>\n<\/div>\n

A New Breed of Content Strategist – by Sara Wachter-Boettcher<\/a><\/p>\n

\n

We need structure\u2026message alone\u2014great message, great brand, great voice\u2014that’s going to get lost if the container that it’s in is outdated and broken. And I think that’s what is happening as the web is sort of shifting around our content.<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> Jonathan Kahn on Vimeo<\/a> from Content Strategy Forum in London, September 5, 2011.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I attended and had the pleasure of speaking at the Content Strategy Forum in London. It was an amazing conference chock-full of web content professionals helping to move the industry forward. One of my favorite moments of the event was a series of "lightning talks"—by Shelly Wilson, Matthew Grocki, Nicole Jones, and Sara […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[57,24,21,34],"yoast_head":"\nThe Future of Content Strategy In Five Minutes | Meet Content<\/title>\n<meta name=\"description\" content=\"At the 2011 CS Forum, Shelly Wilson, Matthew Grocki, Nicole Jones, and Sara Wachter-Boettcher discussed the future of content strategy in five-minute talks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/the-future-of-content-strategy-in-five-minutes\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/the-future-of-content-strategy-in-five-minutes\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/the-future-of-content-strategy-in-five-minutes\/\",\"name\":\"The Future of Content Strategy In Five Minutes | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-09-12T14:42:18+00:00\",\"dateModified\":\"2017-04-20T04:08:37+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"At the 2011 CS Forum, Shelly Wilson, Matthew Grocki, Nicole Jones, and Sara Wachter-Boettcher discussed the future of content strategy in five-minute talks.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/the-future-of-content-strategy-in-five-minutes\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. 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