{"id":1659,"date":"2011-09-12T10:42:18","date_gmt":"2011-09-12T14:42:18","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1659"},"modified":"2017-04-20T00:08:37","modified_gmt":"2017-04-20T04:08:37","slug":"the-future-of-content-strategy-in-five-minutes","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/the-future-of-content-strategy-in-five-minutes\/","title":{"rendered":"The Future of Content Strategy In Five Minutes"},"content":{"rendered":"
Last week I attended and had the pleasure of speaking at the Content Strategy Forum in London<\/a>. It was an amazing conference chock-full of web content professionals helping to move the industry forward.<\/p>\n One of my favorite moments of the event was a series of "lightning talks"—by Shelly Wilson<\/a>, Matthew Grocki<\/a>, Nicole Jones<\/a>, and Sara Wachter-Boettcher<\/a>—discussing the future of content strategy. Each of them crammed tons of great ideas into five-minute talks.<\/p>\n Creating Responsive Content from the Bottom Up – by Shelly Wilson<\/a><\/p>\n Responsive states could render beautifully at all scales, but may not meet the user\u2019s informational needs at all scales\u2026it might be responsive, but it’s certainly not responsible.<\/p><\/blockquote>\n<\/div>\n Content Strategy: No Longer Just a Marketing Initiative – by Matthew Grocki<\/a><\/p>\n Content needs to be an organizational agenda. This isn’t a marketing problem. This isn’t a developmental problem. This is an entire company-wide problem.<\/p><\/blockquote>\n<\/div>\n The Intentional Strategist – by Nicole Jones<\/a><\/p>\n We need to focus\u2026Focus means saying no to great ideas for even better ones.<\/p><\/blockquote>\n<\/div>\n