{"id":1694,"date":"2011-09-16T08:19:10","date_gmt":"2011-09-16T12:19:10","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1694"},"modified":"2017-04-20T00:08:52","modified_gmt":"2017-04-20T04:08:52","slug":"prioritize-less-content-more-action","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/prioritize-less-content-more-action\/","title":{"rendered":"Prioritize: Less Content, More Action"},"content":{"rendered":"<p>This week, Tim Nekritz, director of web communication and associate director of public affairs at <a href=\"http:\/\/www.oswego.edu\/\" title=\"State University of New York at Oswego\">SUNY Oswego<\/a>, discussed the need for less talk and more action with web content.<\/p>\n<p>In the process of revising the <a href=\"http:\/\/www.oswego.edu\/admissions.html\">SUNY Oswego Admissions page<\/a>, he pared down the existing content. He focused only on essential admissions information and included a compelling video describing the SUNY Oswego experience.<\/p>\n<p>Nekritz\u2019s revisions are a good example of prioritizing web content. What is most important for Admissions to convey and what do visitors most want to know?<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>As Mary Beth Kurilko, one of the brighter minds in web writing, likes to say:<em> If the opposite is ridiculous, why write it?<\/em> Do any of our competitor schools NOT have outstanding professors, a range of academic programs and a desire to help students succeed? So perhaps this writing has always been cliche.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/insidetimshead.wordpress.com\/2011\/09\/14\/admissions-page-makeover-less-talk-more-action\/\">admissions page makeover: less talk, more action.<\/a> by Tim Nekritz, Sept. 14, 2011.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week, Tim Nekritz, director of web communication and associate director of public affairs at SUNY Oswego, discussed the need for less talk and more action with web content. In the process of revising the SUNY Oswego Admissions page, he pared down the existing content. He focused only on essential admissions information and included a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[50],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prioritize: Less Content, More Action | Meet Content<\/title>\n<meta name=\"description\" content=\"Tim Nekritz from SUNY Oswego demonstrates prioritizing web content. 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