{"id":1751,"date":"2011-09-21T09:39:31","date_gmt":"2011-09-21T13:39:31","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1751"},"modified":"2017-04-20T00:09:06","modified_gmt":"2017-04-20T04:09:06","slug":"google-says-users-first-with-lengthy-page-content","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/google-says-users-first-with-lengthy-page-content\/","title":{"rendered":"Google Says Users First With Lengthy Page Content"},"content":{"rendered":"

The simple secret to search engine optimization (SEO): focus on your users.<\/p>\n

In Google’s latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results.<\/p>\n

This is a relatively minor tweak on Google’s part, but it’s a good reminder to create web content for people first and search engines second. Search engines aim to deliver useful, relevant, fast<\/em> search results for people. That should be our goal too.<\/p>\n

And, yes, look into that multi-page content if you have any.<\/p>\n

\n

User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click "next" and load another URL).<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> View-all in search results<\/a> by Google Webmaster Central blog, Sept. 15, 2011.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

The simple secret to search engine optimization (SEO): focus on your users. In Google’s latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results. This is a relatively minor tweak on Google’s part, but it’s a good reminder […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[50,18,71],"yoast_head":"\nGoogle Says Users First With Lengthy Page Content | Meet Content<\/title>\n<meta name=\"description\" content=\"Google's latest tweak of their search engine algorithm acts as a reminder to create web content for people first and search engines second.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/google-says-users-first-with-lengthy-page-content\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/google-says-users-first-with-lengthy-page-content\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/google-says-users-first-with-lengthy-page-content\/\",\"name\":\"Google Says Users First With Lengthy Page Content | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-09-21T13:39:31+00:00\",\"dateModified\":\"2017-04-20T04:09:06+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"Google's latest tweak of their search engine algorithm acts as a reminder to create web content for people first and search engines second.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/google-says-users-first-with-lengthy-page-content\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. 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