{"id":1751,"date":"2011-09-21T09:39:31","date_gmt":"2011-09-21T13:39:31","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1751"},"modified":"2017-04-20T00:09:06","modified_gmt":"2017-04-20T04:09:06","slug":"google-says-users-first-with-lengthy-page-content","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/google-says-users-first-with-lengthy-page-content\/","title":{"rendered":"Google Says Users First With Lengthy Page Content"},"content":{"rendered":"
The simple secret to search engine optimization (SEO): focus on your users.<\/p>\n
In Google’s latest attempt to improve search for web users, they have prioritized single-page versions of multi-page articles (if a single-page version of the article exists) in search results.<\/p>\n
This is a relatively minor tweak on Google’s part, but it’s a good reminder to create web content for people first and search engines second. Search engines aim to deliver useful, relevant, fast<\/em> search results for people. That should be our goal too.<\/p>\n And, yes, look into that multi-page content if you have any.<\/p>\n User testing has taught us that searchers much prefer the view-all, single-page version of content over a component page containing only a portion of the same information with arbitrary page breaks (which cause the user to click "next" and load another URL).<\/p><\/blockquote>\n<\/div>\n