{"id":1879,"date":"2011-10-06T06:30:53","date_gmt":"2011-10-06T10:30:53","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1879"},"modified":"2017-04-20T00:10:36","modified_gmt":"2017-04-20T04:10:36","slug":"despite-facebook-changes-you-still-control-your-content","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/despite-facebook-changes-you-still-control-your-content\/","title":{"rendered":"Despite Facebook Changes, You Still Control Your Content"},"content":{"rendered":"
\"Facebook
Should we "like" what Facebook's recent changes mean for our content?<\/figcaption><\/figure>\n

Here\u2019s a poke for you: Facebook has changed everything\u2014again. But this time, it has an even more significant impact on the way we use the ubiquitous social network to build community through content.<\/p>\n

Facebook Pages, the main platform for brands in Mark Zuckerberg\u2019s universe, have gotten short shrift from the recent changes<\/a>. Page content is noticeably missing from users\u2019 news feeds<\/a>, and as blogger Colin Alsheimer wrote, “The emphasis on contextual and relevancy filters will ultimately lead to users being exposed to less newsfeed content, not more. Considering that most brands were already only reaching 3%-7.5% of their fans, this is likely to get ugly.”<\/p>\n

It\u2019s also likely that Facebook Pages will eventually assume the new Timeline layout. On Mashable, Zeny Huang contended that new layout will promote increased engagement<\/a> through greater visibility of content, information and images. In addition, users no longer have to \u201clike\u201d a page in order to interact with it.<\/p>\n

Any way you look at it, it’s a whole new ballgame. <\/p>\n

Some smart folks in higher ed have already realized what these changes now require of us: to focus less on the Page itself (better reconsider those fancy landing tabs!) and more on the content we\u2019re putting there and where it comes from.<\/p>\n

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Make Meaningful Content<\/h2>\n

To survive in this new Facebook world, we need to do an even better job of creating and sharing exceptional, meaningful content. Webster University\u2019s Patrick Powers, who recently delved into these changes on Higher Ed Live<\/a>, put it best<\/a>: <\/p>\n

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\nIt\u2019s more important than ever to be awesome. Awesome Facebook posts stick. Awesome posts generate comments and get shared with others. People subscribe to awesome posts.\n<\/p><\/blockquote>\n<\/div>\n

So, how do we be awesome? Here are some ideas:<\/p>\n