{"id":1918,"date":"2011-10-07T08:54:11","date_gmt":"2011-10-07T12:54:11","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1918"},"modified":"2017-04-20T00:10:39","modified_gmt":"2017-04-20T04:10:39","slug":"web-governance-and-ownership","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/web-governance-and-ownership\/","title":{"rendered":"Web Governance and Ownership"},"content":{"rendered":"

In a post this week, Jonathan Kahn, a strong advocate of content strategy and web governance, reminds us that the culture shift to a web-centric mindset for publishing and communication is still incomplete. <\/p>\n

As I described in my recent post about selling content strategy<\/a>, we need to help stakeholders make this shift in thinking. Web governance is a responsibility that needs ownership. We still need to make the case for it \u2014 and to be prepared to do it more than once.<\/p>\n

The question, of course, is how to make the case so decision makers will listen. Kahn offers some good advice and tough love.<\/p>\n

\n

The only way out is to stop waiting for permission, and to start leading. This isn’t technically complex, but it takes courage: the willingness to leave our comfort zones, face our own fear of confronting the status quo, and overcome our resistance to shipping. It also takes a lot of messy interpersonal work: advocacy, facilitation, diplomacy, pragmatism, and patience. This is what Godin calls "emotional labour". Like it or not, these are the key skills of the modern web professional.<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> The web professional\u2019s choice: linchpin or cog<\/a> by Jonathan Kahn, lucid plot, Oct. 3, 2011.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

In a post this week, Jonathan Kahn, a strong advocate of content strategy and web governance, reminds us that the culture shift to a web-centric mindset for publishing and communication is still incomplete. As I described in my recent post about selling content strategy, we need to help stakeholders make this shift in thinking. Web […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[34],"yoast_head":"\nWeb Governance and Ownership | Meet Content<\/title>\n<meta name=\"description\" content=\"Jonathan Kahn reminds us web governance is a responsibility that needs ownership. 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