{"id":1945,"date":"2011-10-17T09:57:07","date_gmt":"2011-10-17T13:57:07","guid":{"rendered":"https:\/\/meetcontent.com\/?p=1945"},"modified":"2017-04-20T00:10:47","modified_gmt":"2017-04-20T04:10:47","slug":"perception-measures-and-content-roi","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/","title":{"rendered":"Perception Measures and Content ROI"},"content":{"rendered":"<p>On the topic of content measurement and ROI, we typically think web analytics and business-driven analysis. But how do we measure the impact of our content on our users? Content strategist Daniel Eizans calls these &quot;perception measures&quot;.<\/p>\n<p>This type of qualitative analysis is important if we aim to understand how and in what context our content best meets users&#8217; needs. In his post, Eizans breaks down the types of perception measures, relating satisfaction to site experience, task completion, content quality, and other factors.<\/p>\n<p>\u201cPerception measures\u201d are rarely done and incredibly valuable. Do you have good examples of this work being completed at your institution via surveys or other methods?<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>Site perception (satisfaction score) in its most basic of form is a user\u2019s critique of the overall quality of the site\u2019s content. So it follows that a clear understanding of perception will provide us with the best qualitative data needed to adjust our site\/content\/brand to be more contextually relevant for users.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/danieleizans.com\/2011\/10\/metrics-strategy-and-getting-more-satisfaction\/\" rel=\"nofollow\">Metrics, Strategy and Getting More Satisfaction<\/a> by Daniel Eizans, Oct. 11, 2011. <\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the topic of content measurement and ROI, we typically think web analytics and business-driven analysis. But how do we measure the impact of our content on our users? Content strategist Daniel Eizans calls these &quot;perception measures&quot;. This type of qualitative analysis is important if we aim to understand how and in what context our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[50],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perception Measures and Content ROI | Meet Content<\/title>\n<meta name=\"description\" content=\"&quot;Perception measures&quot; help qualitatively evaluate content ROI, allowing us to understand how and in what context content best meets users&#039; needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/\",\"name\":\"Perception Measures and Content ROI | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-10-17T13:57:07+00:00\",\"dateModified\":\"2017-04-20T04:10:47+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"\\\"Perception measures\\\" help qualitatively evaluate content ROI, allowing us to understand how and in what context content best meets users' needs.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.\",\"sameAs\":[\"https:\/\/meetcontent.com\/\"],\"url\":\"https:\/\/meetcontent.com\/blog\/author\/rallen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perception Measures and Content ROI | Meet Content","description":"\"Perception measures\" help qualitatively evaluate content ROI, allowing us to understand how and in what context content best meets users' needs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/","twitter_misc":{"Written by":"Rick Allen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/","url":"https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/","name":"Perception Measures and Content ROI | Meet Content","isPartOf":{"@id":"https:\/\/meetcontent.com\/#website"},"datePublished":"2011-10-17T13:57:07+00:00","dateModified":"2017-04-20T04:10:47+00:00","author":{"@id":"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1"},"description":"\"Perception measures\" help qualitatively evaluate content ROI, allowing us to understand how and in what context content best meets users' needs.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meetcontent.com\/blog\/perception-measures-and-content-roi\/"]}]},{"@type":"WebSite","@id":"https:\/\/meetcontent.com\/#website","url":"https:\/\/meetcontent.com\/","name":"Meet Content","description":"Empowering higher education to create and sustain web content that works","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meetcontent.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1","name":"Rick Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meetcontent.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g","caption":"Rick Allen"},"description":"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.","sameAs":["https:\/\/meetcontent.com\/"],"url":"https:\/\/meetcontent.com\/blog\/author\/rallen\/"}]}},"_links":{"self":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts\/1945"}],"collection":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/comments?post=1945"}],"version-history":[{"count":0,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts\/1945\/revisions"}],"wp:attachment":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/media?parent=1945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/categories?post=1945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/tags?post=1945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}