{"id":2219,"date":"2011-11-22T07:03:38","date_gmt":"2011-11-22T12:03:38","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2219"},"modified":"2017-04-20T00:12:03","modified_gmt":"2017-04-20T04:12:03","slug":"empathy-as-content-strategy","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/empathy-as-content-strategy\/","title":{"rendered":"Empathy as Content Strategy"},"content":{"rendered":"<p>Thanks for reading this post. Are you at a computer? Maybe you&#8217;re using an iPhone. If so, should I assume you&#8217;re on the bus or walking down the street? Maybe you&#8217;re not. Maybe you&#8217;re just on your couch and too lazy to grab the laptop. How should I, as a content creator, anticipate and prepare for that?<\/p>\n<p>When thinking about what mobile means, web content expert Gerry McGovern urges us not to make assumptions about context and intent. &#8220;Mobile is not necessarily mobile,&#8221; he says, raising examples of people browsing the web via a mobile device in bed, on the couch or even on the toilet. Making assumptions can inform a reactive, rather than strategic, course of action. The key, McGovern asserts, is to bring empathy in the process.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>Web strategy is far more about psychology than technology, blogs, Twitter or any other forms of content. The more people use the web to live their lives and do their jobs, the more web professionals need to invest in understanding human behavior. <\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> You don&#8217;t need a mobile strategy by Gerry McGovern, New Thinking, Nov. 21, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks for reading this post. Are you at a computer? Maybe you&#8217;re using an iPhone. If so, should I assume you&#8217;re on the bus or walking down the street? Maybe you&#8217;re not. Maybe you&#8217;re just on your couch and too lazy to grab the laptop. How should I, as a content creator, anticipate and prepare [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21,79],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empathy as Content Strategy | Meet Content<\/title>\n<meta name=\"description\" content=\"Don&#039;t make assumptions about context and intent. &quot;Mobile is not necessarily mobile,&quot; says Gerry McGovern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/empathy-as-content-strategy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/empathy-as-content-strategy\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/empathy-as-content-strategy\/\",\"name\":\"Empathy as Content Strategy | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-11-22T12:03:38+00:00\",\"dateModified\":\"2017-04-20T04:12:03+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"Don't make assumptions about context and intent. \\\"Mobile is not necessarily mobile,\\\" says Gerry McGovern.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/empathy-as-content-strategy\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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