{"id":2258,"date":"2011-12-06T09:32:12","date_gmt":"2011-12-06T14:32:12","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2258"},"modified":"2017-04-20T00:12:54","modified_gmt":"2017-04-20T04:12:54","slug":"a-business-case-for-higher-ed-content","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/a-business-case-for-higher-ed-content\/","title":{"rendered":"A Business Case for Higher Ed Content"},"content":{"rendered":"

Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we’re not a business? But, it\u2019s an important question to answer if you want to gain support for quality content and demonstrate value.<\/p>\n

Content strategist Colleen Jones tackled this topic in a recent blog post, offering advice on pairing content to cost savings and results. Business or not, a business case for content is smart.<\/p>\n

\n

A business case for content is critical, even if you’re not a business. When you take time now to connect your content efforts to saving costs or getting results, you\u2019ll save time\u2014and a lot of hassle\u2014later. And, you might get recognized far beyond what you could imagine.<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> Can You Make a Business Case for Content If You\u2019re Not a Business? by Colleen Jones, Nov. 12, 2011.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we’re not a business? But, it\u2019s an important question to answer if you want to gain support for quality content and demonstrate value. Content strategist Colleen Jones tackled this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21],"yoast_head":"\nA Business Case for Higher Ed Content | Meet Content<\/title>\n<meta name=\"description\" content=\"Colleen Jones of Content Science offers advice on creating a business case for content in higher ed and other non-profit organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/a-business-case-for-higher-ed-content\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/a-business-case-for-higher-ed-content\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/a-business-case-for-higher-ed-content\/\",\"name\":\"A Business Case for Higher Ed Content | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-12-06T14:32:12+00:00\",\"dateModified\":\"2017-04-20T04:12:54+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"Colleen Jones of Content Science offers advice on creating a business case for content in higher ed and other non-profit organizations.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/a-business-case-for-higher-ed-content\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. 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