{"id":2258,"date":"2011-12-06T09:32:12","date_gmt":"2011-12-06T14:32:12","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2258"},"modified":"2017-04-20T00:12:54","modified_gmt":"2017-04-20T04:12:54","slug":"a-business-case-for-higher-ed-content","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/a-business-case-for-higher-ed-content\/","title":{"rendered":"A Business Case for Higher Ed Content"},"content":{"rendered":"
Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we’re not a business? But, it\u2019s an important question to answer if you want to gain support for quality content and demonstrate value.<\/p>\n
Content strategist Colleen Jones tackled this topic in a recent blog post, offering advice on pairing content to cost savings and results. Business or not, a business case for content is smart.<\/p>\n
A business case for content is critical, even if you’re not a business. When you take time now to connect your content efforts to saving costs or getting results, you\u2019ll save time\u2014and a lot of hassle\u2014later. And, you might get recognized far beyond what you could imagine.<\/p><\/blockquote>\n<\/div>\n
Source:<\/strong> Can You Make a Business Case for Content If You\u2019re Not a Business? by Colleen Jones, Nov. 12, 2011.<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"
Higher ed is often troubled by talk of business objectives when it comes to web content. How can we make a business case for content if we’re not a business? But, it\u2019s an important question to answer if you want to gain support for quality content and demonstrate value. Content strategist Colleen Jones tackled this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21],"yoast_head":"\n
A Business Case for Higher Ed Content | Meet Content<\/title>\n\n\n\n\n\t\n\t\n\t\n