{"id":2372,"date":"2011-12-19T13:13:30","date_gmt":"2011-12-19T18:13:30","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2372"},"modified":"2017-04-20T00:13:13","modified_gmt":"2017-04-20T04:13:13","slug":"finding-focus-making-progress","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/finding-focus-making-progress\/","title":{"rendered":"Finding Focus, Making Progress"},"content":{"rendered":"

Close your eyes. Take a deep breath. Try to clear your mind of the 87 to-do list tasks competing for your attention. It’s hard, isn’t it? We don’t have a lot of time, but we want to be content entrepreneurs<\/a>, so we may reach too far, take on too much, adopt too early because we feel like we should. And that’s when we reach the point of 87 voices screaming in our brain, each one asserting their priority over the others.<\/p>\n

Enough is enough, says nonprofit marketer Dan Woychick. Enough hopping from rock to rock, and enough lunging at shiny objects. “It\u2019s often difficult to accept our limitations,” says Woychick. “It\u2019s so \u2026 limiting.” But, he argues, it is necessary for us to do our jobs effectively. Don’t worry about being first, Woychick advises. Be third, but be better. What helps us make these decisions and manage our time and attention more effectively? Why, content strategy, of course.<\/p>\n

\n

Intensive training and hours of practice helps emergency room doctors and nurses make dozens of rapid-fire decisions on the spot. More significantly, these medical professionals have a crystal clear filter through which to weigh their options \u2013 which patient outcomes will most benefit from immediate attention. For marketing communications, that filter is a comprehensive content strategy. <\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> The Bleeding Edge<\/a> by Dan Woychick, Think + Do, Dec. 16, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

Close your eyes. Take a deep breath. Try to clear your mind of the 87 to-do list tasks competing for your attention. It’s hard, isn’t it? We don’t have a lot of time, but we want to be content entrepreneurs, so we may reach too far, take on too much, adopt too early because we […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21],"yoast_head":"\nFinding Focus, Making Progress | Meet Content<\/title>\n<meta name=\"description\" content=\"With content strategy as our guide, says nonprofit marketer Dan Woychick, we can make smarter decisions on how to use our limited time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/finding-focus-making-progress\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/finding-focus-making-progress\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/finding-focus-making-progress\/\",\"name\":\"Finding Focus, Making Progress | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-12-19T18:13:30+00:00\",\"dateModified\":\"2017-04-20T04:13:13+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"With content strategy as our guide, says nonprofit marketer Dan Woychick, we can make smarter decisions on how to use our limited time.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/finding-focus-making-progress\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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