{"id":2759,"date":"2012-03-20T15:14:08","date_gmt":"2012-03-20T19:14:08","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2759"},"modified":"2017-04-20T00:14:56","modified_gmt":"2017-04-20T04:14:56","slug":"storytelling-on-facebook","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/storytelling-on-facebook\/","title":{"rendered":"Storytelling on Facebook"},"content":{"rendered":"<p>Yes, Facebook&#8217;s rollout of Timeline for brand pages has gotten an incredible amount of ink. Err, pixels. Whatever. It&#8217;s gotten a lot of attention.<\/p>\n<p>As challenging as it can be to figure out yet another Facebook change, Timeline does offer some compelling ways to use Facebook to tell our brand story. By emphasizing an organization&#8217;s history, Timeline allows us to demonstrate our brand identity as something that has been true and enduring over time, not a marketing ploy or tagline of the moment. We can open up about who we are, who we&#8217;ve been and where we&#8217;re going. We can position content (through pinning) that most effectively tells that story, and use the large images Timeline favors to drive that story home. <\/p>\n<div class=\"bqwrap\">\n<blockquote><p>\nContent marketing is all about storytelling, and the timeline allows businesses to share some of their history (including historic photos, documents, and company milestones) with the public in a way they might not have done before. This gives people a glimpse into what businesses are all about and helps build a deeper relationship between companies and consumers.\n<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/www.contentmarketinginstitute.com\/2012\/03\/tell-your-brand-story-through-facebook-timeline\/\" title=\"How to Tell Your Brand Story through the New Facebook Timeline\">How to Tell Your Brand Story through the New Facebook Timeline<\/a> by Debbie Williams, Content Marketing Institute, March 14, 2012<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, Facebook&#8217;s rollout of Timeline for brand pages has gotten an incredible amount of ink. Err, pixels. Whatever. It&#8217;s gotten a lot of attention. As challenging as it can be to figure out yet another Facebook change, Timeline does offer some compelling ways to use Facebook to tell our brand story. By emphasizing an organization&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[20,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling on Facebook | Meet Content<\/title>\n<meta name=\"description\" content=\"As challenging as it can be to figure out yet another Facebook change, Timeline offers compelling tools for telling our brand story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/storytelling-on-facebook\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/storytelling-on-facebook\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/storytelling-on-facebook\/\",\"name\":\"Storytelling on Facebook | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-03-20T19:14:08+00:00\",\"dateModified\":\"2017-04-20T04:14:56+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"As challenging as it can be to figure out yet another Facebook change, Timeline offers compelling tools for telling our brand story.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/storytelling-on-facebook\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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