{"id":2763,"date":"2012-03-23T09:08:24","date_gmt":"2012-03-23T13:08:24","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2763"},"modified":"2017-04-20T00:15:36","modified_gmt":"2017-04-20T04:15:36","slug":"taking-care-of-harvard-business","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/taking-care-of-harvard-business\/","title":{"rendered":"Taking Care of Harvard Business"},"content":{"rendered":"<p>It&#8217;s always nice to see higher education content initiatives getting some attention from the broader content strategy community. The latest institution in the spotlight is Harvard Business School, and they&#8217;re doing a lot of things right. <\/p>\n<p>Their content creation is driven by stories &#8212; sourced from the campus population, refined by the marketing communications staff and published across multiple platforms. Content creators find resources and support through clearly crafted guidelines and a campus content group (<a href=\"https:\/\/meetcontent.com\/blog\/building-a-campus-content-group-in-the-wild-west\/\" title=\"Building a Campus Content Group\">which, of course, we love<\/a>). <\/p>\n<p>They also shape their content and social media efforts around institutional goals, such as associating Harvard Business School more closely with the entrepreneurial scene. Smart.<\/p>\n<p>As Harvard Business School chief marketing and communications officer Brian Kenny told writer Emmet Cole:<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>\nOur job is to animate the mission of the school through stories about the impact that our teachers, faculty, students, and alumni are having in the world. Sometimes that plays out in the form of developing content \u2013 the \u2018content\u2019 to my mind is really just a method of storytelling.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/contently.com\/blog\/harvard-business-school-content-strategy\/\" title=\"Harvard Business School\u2019s Content Strategy Is All About Storytelling\">Harvard Business School\u2019s Content Strategy Is All About Storytelling<\/a> by Emmet Cole, Contently, March 13, 2012<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s always nice to see higher education content initiatives getting some attention from the broader content strategy community. The latest institution in the spotlight is Harvard Business School, and they&#8217;re doing a lot of things right. Their content creation is driven by stories &#8212; sourced from the campus population, refined by the marketing communications staff [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[30,26,21,18,22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking Care of Harvard Business | Meet Content<\/title>\n<meta name=\"description\" content=\"What drives the content strategy for Harvard Business School? 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A Contently case study explains how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/taking-care-of-harvard-business\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/taking-care-of-harvard-business\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/taking-care-of-harvard-business\/\",\"name\":\"Taking Care of Harvard Business | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-03-23T13:08:24+00:00\",\"dateModified\":\"2017-04-20T04:15:36+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"What drives the content strategy for Harvard Business School? 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