{"id":2777,"date":"2012-03-19T07:20:08","date_gmt":"2012-03-19T11:20:08","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2777"},"modified":"2017-04-20T00:14:53","modified_gmt":"2017-04-20T04:14:53","slug":"content-governance-assessment","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/content-governance-assessment\/","title":{"rendered":"Content Governance Assessment"},"content":{"rendered":"
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Is your content strategy working on schedule? It may be time for a content governance assessment.<\/figcaption><\/figure>\n

During our first Meet Content webinar, an attendee asked a great question: where do you start with web content governance?<\/p>\n

It\u2019s a challenging question to answer because content governance requires that you first have a content plan. Content governance \u2014 a process of managing content roles, responsibilities, processes, documentation, tools and training \u2014 can\u2019t be distinguished from your content strategy.<\/p>\n

In order to manage the elements of content governance, you have to first define them. That\u2019s part of your content strategy. What roles do you need to assign? Who\u2019s responsible for content collection, creation, approval, publishing and maintenance? What are the processes for content work? And what documentation and tools do you need to get this work done? <\/p>\n

Unfortunately, there isn\u2019t a content governance plan template you can download and implement. Your plan must suit your organization. Your resources and requirements are unique. Heck, even the resources and requirements for departments within your organization are unique. Some departments have dedicated content managers, while others have staff assistants charged with content management on top of their other work. You need a content governance plan that works for you.<\/p>\n

So, where do you start with content governance? (That was the question, right?) While a content governance plan relies on a content strategy, you can start by conducting an assessment of your content governance readiness. By evaluating roles, processes, documentation and training, you can determine the strength of your current content governance model: what needs to be improved and what, if any, additional planning do you need to make your content governance succeed?<\/p>\n

Roles and Responsibilities<\/h2>\n

Identify all the of current roles and responsibilities for collecting, creating, curating, approving, publishing and maintaining content. This goes from student bloggers and those who edit their content all the way up to those who determine what content lives on your homepage. <\/p>\n

Likely, many (if not all) of the people filling these roles and responsibilities in your organization are people in non-content focused position. That\u2019s expected. What\u2019s important is that you are able to identify everyone who is involved in the content publishing process. Consider your entire content ecosystem.<\/p>\n

Roles and responsibilities assessment checklist<\/h3>\n