{"id":2845,"date":"2012-04-01T20:46:56","date_gmt":"2012-04-02T00:46:56","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2845"},"modified":"2017-04-20T00:15:52","modified_gmt":"2017-04-20T04:15:52","slug":"introducing-meat-content","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/introducing-meat-content\/","title":{"rendered":"Introducing Meat Content"},"content":{"rendered":"
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Meat is critical to the nutrition of your brand.<\/figcaption><\/figure>\n

Over the past year, we\u2019ve talked a lot about web content and ways to improve it in higher ed. And while those conversations have been great, we think we\u2019ve identified a more pressing topic deserving of our attention. And that topic is meat.<\/p>\n

A highly advanced analysis of popular topics among the higher ed web community showed that bacon is among the most discussed topics. However, upon closer evaluation, we came to understand that bacon was only part of it \u2014 the juicy object, if you will. We realized that, holistically speaking, the real issue was all meat.<\/p>\n

All meat deserves our attention, and higher ed is doing a woefully poor job of attending to this core business function. With that in mind, we are refocusing Meet Content around the subject of meat. Lamb, pork, chicken, beef \u2014 all meat is critical to the nutrition of our brand.<\/p>\n

Here are some of the core tenets we believe should guide higher ed in creating and sustaining effective meat content.<\/p>\n

Goals Before Tools<\/h2>\n

We\u2019re tired of seeing people focus on the tool. Yes, bacon is great and can do many things. Same for hamburgers and steaks and bratwurst. But why<\/em> bacon? Why<\/em> brats? Are we not hitting our protein numbers? Is this the type of meat the promotes that most engagement? And which meat is best for which audience? There are several pressing questions such as these that we feel have not been adequately addressed, which is why we are recommitting our mission to answering them.<\/p>\n

"Meat Content First!"<\/h2>\n

In some projects, meat planning is often put off until the very end (or, in some cases, ignored completely). This leads to an urgent, last-minute scramble for meat, resulting in highly unsatisfactory brown \u2018n serve sausage procured at the corner store, or (if you\u2019re lucky) some hickory-cured beef jerky. <\/p>\n

We advocate a \u201cMeat Content First\u201d approach. When planning meals, place meat at the top of your list. <\/p>\n

Develop a Meat Content Strategy<\/h2>\n

There are several components to an effective meat content strategy:<\/p>\n