{"id":2936,"date":"2012-05-03T08:17:30","date_gmt":"2012-05-03T12:17:30","guid":{"rendered":"https:\/\/meetcontent.com\/?p=2936"},"modified":"2017-04-20T00:16:43","modified_gmt":"2017-04-20T04:16:43","slug":"nimble-content-development","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/nimble-content-development\/","title":{"rendered":"Nimble Content Development"},"content":{"rendered":"<p>Much content development in higher ed happens in giant leaps &#8212; major news channel launches, 18-month website redesigns, expansive social media campaigns, you name it. A big rollout can mean big impact, but it also means big resources and, potentially, big failure if we haven&#8217;t done our due diligence.<\/p>\n<p>In the field of software development, there is an increasingly popular school of thought around agile development, which entails iterative changes executed by collaborative cross-functional teams responding to change rapidly and flexibly. NPR has recently adopted elements of this approach in the way it plans new programming, often <a href=\"https:\/\/meetcontent.com\/blog\/reimagine-content-in-higher-education\/\" title=\"Reimagine Content in Higher Education\">reimagining existing resources into shows<\/a>, utilizing social media to boost listenership and participation, and incorporating feedback from listeners and local affiliates. (P.S. &#8211; Relatedly, Copyblogger&#8217;s Brian Clark recently outlined <a href=\"http:\/\/entreproducer.com\/agile-content-marketing\/\" title=\"Agile Content Marketing\">an approach to agile content marketing<\/a> on Entreproducer.)<\/p>\n<p>The goal is to create new content that more effectively captures an audience while posing less of a risk should the experiment not succeed. Eric Nuzum, NPR&#8217;s vice president of programming, described the goal of audience growth and engagement thusly:<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>Imagine there\u2019s a circle, and the circle\u2019s really dark, and that circle is our current audience. And it\u2019s dark because there are so many people \u2014 there\u2019s like a gravitational force \u2014 that are all kind of brought together. Then imagine a much larger ring around that circle, and that\u2019s our potential audience. What we\u2019re trying to do is bring that audience towards that center, trying to bring them more towards our programming.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/www.niemanlab.org\/2012\/04\/agile-social-cheap-the-new-way-npr-is-trying-to-make-radio\/\" title=\"Agile, social, cheap: The new way NPR is trying to make radio\">Agile, social, cheap: The new way NPR is trying to make radio<\/a> by Andrew Phelps, Nieman Journalism Lab, Apr. 27, 2012<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much content development in higher ed happens in giant leaps &#8212; major news channel launches, 18-month website redesigns, expansive social media campaigns, you name it. A big rollout can mean big impact, but it also means big resources and, potentially, big failure if we haven&#8217;t done our due diligence. In the field of software development, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nimble Content Development | Meet Content<\/title>\n<meta name=\"description\" content=\"What can higher ed learn from NPR&#039;s approach to agile content creation, inspired by the agile software development movement?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/nimble-content-development\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/nimble-content-development\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/nimble-content-development\/\",\"name\":\"Nimble Content Development | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-05-03T12:17:30+00:00\",\"dateModified\":\"2017-04-20T04:16:43+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"What can higher ed learn from NPR's approach to agile content creation, inspired by the agile software development movement?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/nimble-content-development\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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