{"id":3014,"date":"2012-05-10T09:04:10","date_gmt":"2012-05-10T13:04:10","guid":{"rendered":"https:\/\/meetcontent.com\/?p=3014"},"modified":"2017-04-20T00:17:21","modified_gmt":"2017-04-20T04:17:21","slug":"a-little-more-conversation","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/a-little-more-conversation\/","title":{"rendered":"A Little More Conversation"},"content":{"rendered":"<p>Last week, I saw this great tweet by the University of Kentucky&#8217;s Jeana Clark:<\/p>\n<blockquote class=\"twitter-tweet\" data-in-reply-to=\"197774147596718080\">\n<p>@<a href=\"https:\/\/twitter.com\/markgr\">markgr<\/a> IA = the building\/rooms\/floorplan. UX = Hospitality in the building.<\/p>\n<p>&mdash; jeana (@jeana_with_a_j) <a href=\"https:\/\/twitter.com\/jeana_with_a_j\/status\/197774681103794176\" data-datetime=\"2012-05-02T19:48:53+00:00\">May 2, 2012<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So, if UX is hospitality, how do we express that hospitality? In a hotel, hospitality may be conveyed in part through tone of voice, manner, the questions we ask and answer&mdash;in short, content.<\/p>\n<p>Ginny Redish, author of the essential &#8220;<a href=\"http:\/\/www.amazon.com\/gp\/product\/0123694868\/ref=as_li_ss_tl?ie=UTF8&#038;tag=meetcont-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=0123694868\" title=\"Letting Go of the Words\">Letting Go of the Words<\/a>,&#8221; [affiliate link] recently wrote about how, for a visitor, using a website is like starting a conversation. If that&#8217;s the case, how will we respond? What tone will we use? How hospitable will we make the experience? She goes on to offer several guidelines for planning successful conversations, guided by goals, audience and user needs.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>IA, search, design, and technology are all there to support the content that people come for: the words and images that make up the conversations between your visitors and your site or app.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/uxmag.com\/articles\/content-as-conversation\" title=\"Content as Conversation\">Content as Conversation<\/a> by Ginny Redish, UX Magazine, May 4, 2012<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I saw this great tweet by the University of Kentucky&#8217;s Jeana Clark: @markgr IA = the building\/rooms\/floorplan. UX = Hospitality in the building. &mdash; jeana (@jeana_with_a_j) May 2, 2012 So, if UX is hospitality, how do we express that hospitality? In a hotel, hospitality may be conveyed in part through tone of voice, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[21,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Little More Conversation | Meet Content<\/title>\n<meta name=\"description\" content=\"Ginny Redish offers several guidelines for planning successful website conversations, guided by goals, audience and user needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/a-little-more-conversation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/a-little-more-conversation\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/a-little-more-conversation\/\",\"name\":\"A Little More Conversation | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-05-10T13:04:10+00:00\",\"dateModified\":\"2017-04-20T04:17:21+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"Ginny Redish offers several guidelines for planning successful website conversations, guided by goals, audience and user needs.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/a-little-more-conversation\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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