{"id":3025,"date":"2012-05-18T10:26:03","date_gmt":"2012-05-18T14:26:03","guid":{"rendered":"https:\/\/meetcontent.com\/?p=3025"},"modified":"2017-04-20T00:17:24","modified_gmt":"2017-04-20T04:17:24","slug":"the-people-that-you-meet-each-day","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/the-people-that-you-meet-each-day\/","title":{"rendered":"The People That You Meet Each Day"},"content":{"rendered":"<p>In higher ed, any content worth its salt is going to convey some sense of the life on campus, whether it&#8217;s student experience and an active research community. And that sense of life often boils down to people and their stories. Who are the people&mdash;real people, mind you, not stock photos and composite sketches&mdash;who make our campuses come alive?<\/p>\n<p>We can tell these stories well through profiles, both written and audio-visual. But what about embracing the stories they are already telling about themselves? What about recognizing that <a href=\"http:\/\/www.slideshare.net\/edSocialMediaSummit\/our-community-the-coauthor-of-our-brand-story-with-georgy-cohen\" title=\"Our Community: the Co-Author of Our Brand Story\">the members of our community are the co-author of our brand story<\/a> and finding ways to integrate their content into our brand storytelling? mStoner&#8217;s Mallory Wood <a href=\"http:\/\/link.highedweb.org\/2011\/10\/beyond-blogging-create-an-integrated-online-student-ambassador-program-heweb11\/\" title=\"Beyond Blogging: Create an Integrated Online Student Ambassador Program\">talked about her work doing this at St. Michael&#8217;s College<\/a> at HighEdWeb last year.<\/p>\n<p>In a recent blog post, Tippingpoint Lab&#8217;s Drew Davis illustrates this well with an example from the consumer world.<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>How can you introduce your audience to the people that make your products possible? How can you create a personal relationship between your brand, your employees and the customers you serve?<\/p>\n<p>You need to ask yourself if there\u2019s a disconnect between what you say you do and what you ACTUALLY do. You need to introduce your audience to the people that power your brand.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/tippingpointlabs.com\/2012\/05\/02\/who-are-the-people-that-power-your-brand\/\" title=\"Who are the people that power your brand?\" rel=\"nofollow\">Who are the people that power your brand?<\/a> by Drew Davis, Tippingpoint Labs, May 2, 2012<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In higher ed, any content worth its salt is going to convey some sense of the life on campus, whether it&#8217;s student experience and an active research community. And that sense of life often boils down to people and their stories. Who are the people&mdash;real people, mind you, not stock photos and composite sketches&mdash;who make [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[95,31],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The People That You Meet Each Day | Meet Content<\/title>\n<meta name=\"description\" content=\"In a recent blog post, Tippingpoint Lab&#039;s Drew Davis showed the value of incorporating the true stories of your community into your content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/the-people-that-you-meet-each-day\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/the-people-that-you-meet-each-day\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/the-people-that-you-meet-each-day\/\",\"name\":\"The People That You Meet Each Day | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-05-18T14:26:03+00:00\",\"dateModified\":\"2017-04-20T04:17:24+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\"},\"description\":\"In a recent blog post, Tippingpoint Lab's Drew Davis showed the value of incorporating the true stories of your community into your content.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/the-people-that-you-meet-each-day\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/c46e3050ea513291a46336298ee82c91\",\"name\":\"Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ed49bc8dd530713ec3ccdf6523f474b5?s=96&d=mm&r=g\",\"caption\":\"Georgy Cohen\"},\"description\":\"Georgy Cohen is associate creative director, content strategy, at OHO Interactive in Cambridge, Mass.. 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