{"id":3038,"date":"2012-05-22T06:18:23","date_gmt":"2012-05-22T10:18:23","guid":{"rendered":"https:\/\/meetcontent.com\/?p=3038"},"modified":"2017-04-20T00:17:35","modified_gmt":"2017-04-20T04:17:35","slug":"higher-ed-rocks-confab-web-governance-at-normandale-2","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-web-governance-at-normandale-2\/","title":{"rendered":"Higher Ed Rocks Confab: Web Governance at Normandale"},"content":{"rendered":"<p>On the second day of Confab, Normandale Community College&#8217;s Lynne Figg took the stage to talk about how her college undertook a web governance initiative to address content ownership and quality issues.<\/p>\n<p>We interviewed Figg and colleagues Mary Krugerud and Matthew Crawford about the project:<\/p>\n<p><iframe loading=\"lazy\" width=\"600\" height=\"335\" src=\"http:\/\/www.youtube.com\/embed\/k3qhs640dzo\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Below is our Storify of tweets from the session:<\/p>\n<p><script src=\"http:\/\/storify.com\/meetcontent\/normandale-community-college-case-study-how-govern.js\"><\/script><noscript>[<a href=\"http:\/\/storify.com\/meetcontent\/normandale-community-college-case-study-how-govern\" target=\"_blank\" rel=\"nofollow\">View the story &#8220;Normandale Community College Case Study: How governance changed our website&#8221; on Storify<\/a>]<\/p>\n<h1>Normandale Community College Case Study: How governance changed our website<\/h1>\n<h2>Lynne Figg, Web Architect, Normandale College, presented on this topic at Confab 2012 on May 16.<\/h2>\n<p>Storified by Meet Content &middot; Wed, May 16 2012 17:03:01<\/p>\n<div>undefinedTrying to maintain content quality on any website can feel like a losing battle. Who owns the website? Who owns the content? With many su&#8230;<\/div>\n<div>A session strictly on web governance. An essential piece of content strategy equation. And presenter is in #highered. Let&#8217;s go! #confab12Joel Dixon<\/div>\n<div>The session began with some reassurance.<\/div>\n<div>There is no wrong place to be in your governance journey. Lynn Figg. #confab12meghscase<\/div>\n<div>What is governance?<\/div>\n<div>Governance: provides the structures which will help produce high-quality websites.&quot; -Welchman #highered #confab12Gigi Griffis<\/div>\n<div>Normandale undertook a major governance initiative, which had its share of challenges.<\/div>\n<div>Normandale commandment: Thou shalt create a web advisory committee. #highered #confab12Gigi Griffis<\/div>\n<div>Committee challenges: lack follow-through on strategy, hierarchy clashes, membership not strategic, decisions overlap. #highered #confab12Gigi Griffis<\/div>\n<div>Challenges at Normandale: fear of change, isolated initiatives, conflicting experiences. #highered #confab12Gigi Griffis<\/div>\n<div>Yep, governance can be scary sometimes.<\/div>\n<div>The word &quot;committee&quot; frightens me. #confab12Melissa Allen<\/div>\n<div>But turning away users with crappy content is even scarier.<\/div>\n<div>If you can&#8217;t look at a website and know within 3 secs what it&#8217;s about, it&#8217;s a bad website. #highered #confab12Gigi Griffis<\/div>\n<div>Assess your climate: who values your website? Where&#8217;s the money trail? Who has budget? #highered #confab12Gigi Griffis<\/div>\n<div>How do you make a web governance committee work?<\/div>\n<div>We decided that our committee needed a neutral chair. Knowledgeable abt web &amp; campus. But like Switzerland, neutral. #highered #confab12Gigi Griffis<\/div>\n<div>Committee charge: communicate w\/stakeholders, approve policies &amp; guidelines, determine format, function &amp; content. #highered #confab12Gigi Griffis<\/div>\n<div>Governance documents: social media guide, style guide, responsibility matrix, policy, web publishing guide. #highered #confab12Gigi Griffis<\/div>\n<div>Lynne Figg says &quot;We have over 75 content contributors&quot; like that&#8217;s a lot. Sigh&#8230; #confab12 #bumming #higheredJessica Franken<\/div>\n<div>Policy put in place to ensure that publishing is professional, consistent, and reflects mission &amp; image. #highered #confab12Gigi Griffis<\/div>\n<div>Web publishing guideline lays out: rationale, roles &amp; responsibilities, structure &amp; governance. #highered #confab12Gigi Griffis<\/div>\n<div>&quot;We all work for the same team. We want consistent presence.&quot; #highered #confab12Gigi Griffis<\/div>\n<div>We use an agenda to stay focused during committee meetings.  #highered #confab12Gigi Griffis<\/div>\n<div>Lynne Figg says: have an IT person on the board. Someone who cares about web. #highered #confab12Gigi Griffis<\/div>\n<div>Q: How often does your governance committee meet? A: 1.5 hours 1 time per month. #highered #confab12Gigi Griffis<\/div>\n<div>Don&#8217;t create delays by canceling your governance meetings. #highered #confab12Gigi Griffis<\/div>\n<div>Q: Do you certify your 75 contributors? A: We&#8217;re wrestling with this still. We&#8217;ll have in-house trainer soon. #highered #confab12Gigi Griffis<\/div>\n<div>Q: Why committee? A: Most people think web is marketing domain. But all depts are contributing! Need more input. #highered #confab12Gigi Griffis<\/div>\n<div>We changed &quot;curriculum&quot; to &quot;courses offered.&quot; Students don&#8217;t go&#8230;&quot;Hmm, what curriculum do I want&#8230;?&quot; #highered #confab12Gigi Griffis<\/div>\n<div>Q: How do you get a committee consensus? A: We sometimes take a vote. Sometimes leadership expedites decisions. #highered #confab12Gigi Griffis<\/div>\n<p><\/noscript><\/p>\n<p>Thanks, <a href=\"http:\/\/twitter.com\/#!\/gigigriffis\" title=\"@gigigriffis\">Gigi Griffis<\/a>, for being our unwitting ace correspondent at this session!<\/p>\n<h2>More Confab 2012 coverage<\/h2>\n<ul>\n<li><a href=\"https:\/\/meetcontent.com\/blog\/higher-ed-takeaways-from-confab-the-content-strategy-conference-2012\/\" title=\"Higher Ed Takeaways From Confab: The Content Strategy Conference 2012\">Recap: Takeaways for Higher Ed<\/a><\/li>\n<li><a href=\"https:\/\/meetcontent.com\/blog\/margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy\/\" title=\"Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy\">Interview: Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy<\/a><\/li>\n<li><a href=\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-engaging-content-at-indiana-university\/\" title=\"Higher Ed Rocks Confab: Engaging Content at Indiana University\">Higher Ed Rocks Confab: Engaging Content at Indiana University<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On the second day of Confab, Normandale Community College&#8217;s Lynne Figg took the stage to talk about how her college undertook a web governance initiative to address content ownership and quality issues. We interviewed Figg and colleagues Mary Krugerud and Matthew Crawford about the project: Below is our Storify of tweets from the session: [View [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127],"tags":[96],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Higher Ed Rocks Confab: Web Governance at Normandale | Meet Content<\/title>\n<meta name=\"description\" content=\"At Confab 2012, Normandale Community College&#039;s Lynne Figg and colleagues discussed how they implemented a web governance initiative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-web-governance-at-normandale-2\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen and Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-web-governance-at-normandale-2\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-web-governance-at-normandale-2\/\",\"name\":\"Higher Ed Rocks Confab: Web Governance at Normandale | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-05-22T10:18:23+00:00\",\"dateModified\":\"2017-04-20T04:17:35+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/07eaaaf1e0739286f45164e08de23e6c\"},\"description\":\"At Confab 2012, Normandale Community College's Lynne Figg and colleagues discussed how they implemented a web governance initiative.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-web-governance-at-normandale-2\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/07eaaaf1e0739286f45164e08de23e6c\",\"name\":\"Rick Allen and Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db5f69aab5f168194119f58736105dab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db5f69aab5f168194119f58736105dab?s=96&d=mm&r=g\",\"caption\":\"Rick Allen and Georgy Cohen\"},\"description\":\"Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. 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