{"id":3107,"date":"2012-05-24T07:27:42","date_gmt":"2012-05-24T11:27:42","guid":{"rendered":"https:\/\/meetcontent.com\/?p=3107"},"modified":"2017-04-20T00:18:33","modified_gmt":"2017-04-20T04:18:33","slug":"margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy\/","title":{"rendered":"Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy"},"content":{"rendered":"<p>While at <a href=\"http:\/\/confab2012.com\" title=\"Confab 2012\">Confab 2012<\/a>, we sat down with renowned content strategists <a href=\"http:\/\/twitter.com\/mbloomstein\" title=\"Margot Bloomstein on Twitter\">Margot Bloomstein<\/a> and <a href=\"http:\/\/twitter.com\/leenjones\" title=\"Colleen Jones on Twitter\">Colleen Jones<\/a>, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. <\/p>\n<p>Bloomstein is principal at <a href=\"http:\/\/appropriateinc.com\/\" title=\"Appropriate, Inc.\">Appropriate, Inc.<\/a>, and author of <a href=\"http:\/\/www.amazon.com\/gp\/product\/0123919223\/ref=as_li_ss_tl?ie=UTF8&amp;tag=meetcont-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0123919223\" title=\"Content Strategy at Work\" rel=\"nofollow\">Content Strategy at Work<\/a>. Jones is principal at <a href=\"http:\/\/content-science.com\" title=\"Content Science\">Content Science<\/a> and author of <a href=\"http:\/\/www.amazon.com\/gp\/product\/0321733010\/ref=as_li_ss_tl?ie=UTF8&#038;tag=meetcont-20&#038;linkCode=as2&#038;camp=1789&#038;creative=390957&#038;creativeASIN=0321733010\" title=\"Clout: The Art and Science of Influential Web Content\">Clout: The Art and Science of Influential Web Content<\/a> (Amazon affiliate links).<\/p>\n<h2>How content strategy can benefit higher education<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/wlSSfGCXJQc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>[ <a href=\"http:\/\/www.youtube.com\/watch?v=wlSSfGCXJQc\" title=\"Margot Bloomstein and Colleen Jones: How can content strategy help higher education?\">Direct link to video on YouTube<\/a> ]<\/p>\n<h2>How higher ed can make content strategy work<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/EzHCkpJytnQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>[ <a href=\"http:\/\/www.youtube.com\/watch?v=EzHCkpJytnQ\" title=\"Margot Bloomstein and Colleen Jones: How can higher ed make content strategy work?\">Direct link to video on YouTube<\/a> ]<\/p>\n<h2>Implementing content strategy with limited time and resources<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/2Ea4X4wRfao\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>[ <a href=\"http:\/\/www.youtube.com\/watch?v=2Ea4X4wRfao\" title=\"Margot Bloomstein and Colleen Jones: How can higher ed do content strategy with limited resources?\">Direct link to video on YouTube<\/a> ]<\/p>\n<h2>Achieving effective web governance<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/JGILlfxla4Q\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>[ <a href=\"http:\/\/www.youtube.com\/watch?v=JGILlfxla4Q\" title=\"Colleen Jones and Margot Bloomstein: Implementing web governance\">Direct link to video on YouTube<\/a> ]<\/p>\n<h2>Planning for content to be published across multiple contexts and devices<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/F3GZzKl1Rqc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>[ <a href=\"http:\/\/www.youtube.com\/watch?v=F3GZzKl1Rqc\" title=\"Margot Bloomstein and Colleen Jones: How can we plan for multiple contexts and devices?\">Direct link to video on YouTube<\/a> ]<\/p>\n<h2>Making the argument for content as a means of achieving organizational goals<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/WzMukrjBJ60\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>[ <a href=\"http:\/\/www.youtube.com\/watch?v=WzMukrjBJ60\" title=\"Margot Bloomstein and Colleen Jones: Connecting content to organizational goals\">Direct link to video on YouTube<\/a> ]<\/p>\n<p>Thanks so much to Margot and Colleen for sharing their time and perspectives. And thanks to <a href=\"http:\/\/mstoner.com\" title=\"mStoner\">mStoner<\/a>, who hosted the Higher Ed Lounge at Confab where we conducted this interview.<\/p>\n<h2>More Confab 2012 coverage<\/h2>\n<ul>\n<li><a href=\"https:\/\/meetcontent.com\/blog\/higher-ed-takeaways-from-confab-the-content-strategy-conference-2012\/\" title=\"Higher Ed Takeaways From Confab: The Content Strategy Conference 2012\">Recap: Takeaways for Higher Ed<\/a><\/li>\n<li><a href=\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-engaging-content-at-indiana-university\/\" title=\"Higher Ed Rocks Confab: Engaging Content at Indiana University\">Higher Ed Rocks Confab: Engaging Content at Indiana University<\/a><\/li>\n<li><a href=\"https:\/\/meetcontent.com\/blog\/higher-ed-rocks-confab-web-governance-at-normandale-2\/\" title=\"Higher Ed Rocks Confab: Web Governance at Normandale\">Higher Ed Rocks Confab: Web Governance at Normandale<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>While at Confab 2012, we sat down with renowned content strategists Margot Bloomstein and Colleen Jones, both of whom have done a significant amount of work with higher education, for a wide-ranging discussion about how the discipline applies in our field. Bloomstein is principal at Appropriate, Inc., and author of Content Strategy at Work. Jones [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127],"tags":[96,21,52,18,45,56,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy | Meet Content<\/title>\n<meta name=\"description\" content=\"We sat down with content strategists Margot Bloomstein and Colleen Jones at Confab 2012 to discuss content strategy in higher education.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen and Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy\/\",\"name\":\"Margot Bloomstein and Colleen Jones on Higher Ed Content Strategy | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-05-24T11:27:42+00:00\",\"dateModified\":\"2017-04-20T04:18:33+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/07eaaaf1e0739286f45164e08de23e6c\"},\"description\":\"We sat down with content strategists Margot Bloomstein and Colleen Jones at Confab 2012 to discuss content strategy in higher education.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/margot-bloomstein-and-colleen-jones-on-higher-ed-content-strategy\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/07eaaaf1e0739286f45164e08de23e6c\",\"name\":\"Rick Allen and Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db5f69aab5f168194119f58736105dab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db5f69aab5f168194119f58736105dab?s=96&d=mm&r=g\",\"caption\":\"Rick Allen and Georgy Cohen\"},\"description\":\"Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. 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