{"id":3443,"date":"2012-08-09T08:00:10","date_gmt":"2012-08-09T12:00:10","guid":{"rendered":"https:\/\/meetcontent.com\/?p=3443"},"modified":"2017-04-20T00:19:06","modified_gmt":"2017-04-20T04:19:06","slug":"leading-successful-editorial-meetings","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/leading-successful-editorial-meetings\/","title":{"rendered":"Leading Successful Editorial Meetings"},"content":{"rendered":"
\"Cat
Herd your cats toward editorial success.<\/figcaption><\/figure>\n

Communication is hard. And when you think about higher ed, where we\u2019ve got both central- and unit-level communications staff\u2014each with their own stories, platforms, priorities, and staffing\u2014it is really<\/em> hard. The oft-invoked analogy is \u201cherding cats,\u201d and it certainly applies in this instance.<\/p>\n

So, we organize an editorial meeting, inviting all the top cats. Finally, we\u2019ll bring order to the editorial chaos! But it\u2019s not that simple. Our feline colleagues may get distracted by shiny objects, or launch into a rousing rendition of the \u201cMeow Mix\u201d jingle. At worst, though, the claws may come out.<\/p>\n

Setting the cats aside (for now), editorial meetings are incredible opportunities to harness collective brainpower toward making communications easier to wrangle. But there\u2019s that pesky m-word\u2014meeting. We\u2019ve all been to terrible meetings. It\u2019s almost impressive how you can manage to have all the right people in the room but have all the wrong outcomes. <\/p>\n

If we plan and manage editorial meetings purposefully and efficiently, the benefits are innumerable. Editorial meetings, when run well, are unique opportunities to bust some silos and tell meaningful stories\u2014and get those cats purring.<\/p>\n

How is This Different Than Your Campus Content Group?<\/h2>\n

Faithful readers may recall an earlier post on a topic near and dear to my heart, creating campus content groups<\/a>. These groups, I wrote, gather \u201call of these lone rangers together to learn, share information, enhance the quality and better ensure the consistency of content across our institution.\u201d<\/p>\n

A campus content group can serve a multitude of purposes, including training, discussing strategy, sharing case studies and best practices, or developing common resources. Ideas can be shared via meetings, instant messages, phone calls, training sessions, you name it.<\/p>\n

But an editorial meeting\u2014by my definition for the purposes of this post, at least\u2014convenes content creators and stakeholders on a regular basis with the purpose of planning content for publication. That could be a news site, a newsletter, a social media channel, or a series of short videos. <\/p>\n

The output of an editorial meeting should contain some (if not all) of the following:<\/p>\n