{"id":3874,"date":"2012-12-18T10:54:50","date_gmt":"2012-12-18T15:54:50","guid":{"rendered":"https:\/\/meetcontent.com\/?p=3874"},"modified":"2017-04-20T00:22:04","modified_gmt":"2017-04-20T04:22:04","slug":"content-resolutions-for-2013","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/content-resolutions-for-2013\/","title":{"rendered":"Content Resolutions for 2013"},"content":{"rendered":"
\"New<\/a>
What are your content resolutions for 2013?<\/figcaption><\/figure>\n

With 2012 nearly wrapped up, we\u2019re looking ahead. Whether you enjoy creating New Year\u2019s resolutions or not, here are some content goals we hope are on your list for 2013.<\/p>\n

De-Silo Social Media <\/h2>\n

We may feel like we\u2019ve got this social thing down. We\u2019ve built large communities via Facebook and Twitter, creating great content that spurs tons of engagement. Our student bloggers are going like gangbusters. And we\u2019ve successfully experimented with building community around photo content through Instagram. We\u2019ve even got a dedicated social media staff member. Success!<\/p>\n

But the truth is, if you\u2019re at that point, you\u2019ve only made it halfway. The real magic begins when you find a way to tie together what you\u2019re doing in social with what you\u2019re doing across other digital platforms. Are we measuring how social media sharing and discovery impact our web content? Are we feeding ideas and leads discovered through social listening and conversation to the appropriate content partners? Are we smartly and contextually integrating social media content throughout our website? Are we appropriately cross-training all communications staff on social media, both awareness and execution?<\/p>\n

In the coming year, make social part of the discussion for every web project from day one, be it a website redesign or online coverage of an event. Assert the value of social as a fundamental consideration for any communications strategy.<\/p>\n

Less Sites, More Strategy<\/h2>\n

\u201cWe need a new website.\u201d \u201cWe need a new homepage.\u201d \u201cWe need a microsite.\u201d \u201cWe need a new news site.\u201d \u201cWe need a social media mashup site.\u201d<\/p>\n

These requests may sound familiar. You may have heard them from vice presidents, presidents, directors, or deans. But our job is not to fulfill these requests blindly. Our job is to ask \u201cwhy?\u201d Because asking and answering \u201cwhy?\u201d forms the foundation of a strategy from which the proper solution(s) will emerge.<\/p>\n

This is not a new challenge. It is one we have always faced. But it is also one we are now better equipped than ever to address. We have the data. We have the research. We have the references. What comes next is take this information and use it to make our case in asking \u201cwhy?\u201d The next time an urgent \u201cneed\u201d comes down the pike, don\u2019t move forward until you\u2019ve not only asked \u201cwhy?\u201d but explained to the stakeholder why a strategic approach will serve their goals\u2014and the institution\u2014more effectively in the long run. <\/p>\n

Less Talk, More Action<\/h2>\n

If you love content like we do, it\u2019s easy to become inspired to make big changes. However, as important as it is to plan for content, if that\u2019s all you do, change won\u2019t happen. Many of us this year have taken the torch at our institution to tackle messaging, content assessments, content guides, workflow and governance. Now we need to act. <\/p>\n

Often, this is the hardest part because it requires that we change the way we work. And change is hard. When you look ahead to 2013, try and focus on small, manageable elements of your content strategy and put it into action. (Then, let us know how it goes! We\u2019re looking for success stories to share.)<\/p>\n

More Collaboration <\/h2>\n

Without a doubt, the change that will drive the most innovation and success on the web will be internal collaboration. Politics, competing goals, an lack of internal communication are some of the biggest deciding factors for your content strategy. Content and communication don\u2019t exist within a single department or business unit\u2014they exists in every facet of an organization. <\/p>\n

To effectively drive change and bring your web presence to the next level, kick-off 2013 by building strong relationships in your organization. Walk over to your sister department and buy someone a cup of coffee. It\u2019s worth the $1.50.<\/p>\n

What are your big content goals for 2013? We\u2019d love to hear them.<\/p>\n","protected":false},"excerpt":{"rendered":"

With 2012 nearly wrapped up, we\u2019re looking ahead. Whether you enjoy creating New Year\u2019s resolutions or not, here are some content goals we hope are on your list for 2013. De-Silo Social Media We may feel like we\u2019ve got this social thing down. We\u2019ve built large communities via Facebook and Twitter, creating great content that […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127],"tags":[21,56],"yoast_head":"\nContent Resolutions for 2013 | Meet Content<\/title>\n<meta name=\"description\" content=\"Whether you enjoy creating New Year\u2019s resolutions or not, here are some web content goals we hope are on your list for 2013.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/content-resolutions-for-2013\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen and Georgy Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/content-resolutions-for-2013\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/content-resolutions-for-2013\/\",\"name\":\"Content Resolutions for 2013 | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2012-12-18T15:54:50+00:00\",\"dateModified\":\"2017-04-20T04:22:04+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/07eaaaf1e0739286f45164e08de23e6c\"},\"description\":\"Whether you enjoy creating New Year\u2019s resolutions or not, here are some web content goals we hope are on your list for 2013.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/content-resolutions-for-2013\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/07eaaaf1e0739286f45164e08de23e6c\",\"name\":\"Rick Allen and Georgy Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db5f69aab5f168194119f58736105dab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db5f69aab5f168194119f58736105dab?s=96&d=mm&r=g\",\"caption\":\"Rick Allen and Georgy Cohen\"},\"description\":\"Rick Allen has worked in higher education for over twelve years, helping to shape web communications and content strategy. 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