{"id":4735,"date":"2013-10-17T08:09:35","date_gmt":"2013-10-17T12:09:35","guid":{"rendered":"https:\/\/meetcontent.com\/?p=4735"},"modified":"2017-04-20T00:25:52","modified_gmt":"2017-04-20T04:25:52","slug":"content-gets-wings-at-highedweb-2013","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/content-gets-wings-at-highedweb-2013\/","title":{"rendered":"Content Gets Wings at HighEdWeb 2013"},"content":{"rendered":"
\"Statue<\/a>
Think a buffalo with wings is wild? Try content with wings.<\/figcaption><\/figure>\n

Last week, the HighEdWeb annual conference<\/a> landed in Buffalo, New York \u2014 known for its friendly spirit, Niagara Falls and, of course, buffalo wings. But, as much as we loved that spicy sauce, it was the wings given to higher ed content that was most satisfying. <\/p>\n

The common theme linking our favorite sessions from the conference is the importance of looking at familiar issues from fresh perspectives. From new ways of considering how we build and assess our web content to learning about the importance of intimacy and comedy in our content, there were many lessons on how we can take our digital experiences further. (Just don\u2019t go as far as the Canadian side of the Falls without your passport!)<\/p>\n

Got Students? Get Social!<\/h2>\n

Colleges often struggle to reflect their brand and culture online, yet overlook some of their best \u2014 and most authentic \u2014 storytellers: students. It’s not about adding a "different perspective" of your school for your audiences, it’s about getting to heart of who you are. Your brand. Your values. Your culture. Your institution. <\/p>\n

"Your story is your students’ story," says HighEdWeb speaker Ma\u2019ayan Plaut of Oberlin College. "Got students? Get social!<\/a>"<\/p>\n

Plaut herself is a living example of the power and value of students to help tell your institution’s story. As a student, Plaut shared "a year in the life of Oberlin College<\/a>" through photos, offering a genuine view of Oberlin College. Now, Plaut works with current students to help their<\/em> voices shine \u2014 and, in turn, Oberlin’s.<\/p>\n

The notion of an unedited voice representing your institution is a daunting thought for many staff in higher ed. For these schools, Tim Nekritz, Director of Web Communication at SUNY Oswego, offers sound advice: "Approve the blogger, not the post." <\/p>\n

It\u2019s hard to be yourself<\/a>. But, as SUNY Oswego student blogger Alyssa Levenberg<\/a> says: "The more I do this, the better I get."<\/p>\n

Levenberg shared her experience student blogging for SUNY Oswego:<\/p>\n