{"id":533,"date":"2011-03-31T07:57:18","date_gmt":"2011-03-31T11:57:18","guid":{"rendered":"https:\/\/meetcontent.com\/?p=533"},"modified":"2017-04-20T07:11:17","modified_gmt":"2017-04-20T11:11:17","slug":"are-we-talking-content-strategy-or-content-marketing","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/are-we-talking-content-strategy-or-content-marketing\/","title":{"rendered":"Are We Talking Content Strategy or Content Marketing?"},"content":{"rendered":"<p>Content strategy and content marketing are often used interchangeably when in fact they&#8217;re distinct practices. I don&#8217;t like to get hung up on titles\u2014it&#8217;s more important that the content work gets done than properly labeling the job\u2014but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers some clear distinctions regarding these terms. How do you define them? What titles do you use in your higher ed institution to describe web content work?<\/p>\n<div class=\"bqwrap\">\n<blockquote><p>Content strategy is what makes content marketing effective. I like Ahava Leibtag&#8217;s take on the issue. She says content strategies are about repeatable frameworks, and content marketing is about building relationships. Marketers, she says, don&#8217;t necessarily create content strategies, but rather implement them.<\/p><\/blockquote>\n<\/div>\n<p><cite><strong>Source:<\/strong> <a href=\"http:\/\/www.imediaconnection.com\/content\/28741.asp\" title=\"Redefining content strategy and content marketing\" rel=\"nofollow\">Redefining content strategy and content marketing<\/a> by Rebecca Lieb, iMedia Connection, March 29, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content strategy and content marketing are often used interchangeably when in fact they&#8217;re distinct practices. I don&#8217;t like to get hung up on titles\u2014it&#8217;s more important that the content work gets done than properly labeling the job\u2014but it confuses the work required when these terms are merged. On the iMedia Connection blog, Rebecca Lieb offers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[17],"tags":[24,21,25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are We Talking Content Strategy or Content Marketing? | Meet Content<\/title>\n<meta name=\"description\" content=\"Understand the the distinction of content strategy and content marketing so you know the skills required for the job.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/are-we-talking-content-strategy-or-content-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/are-we-talking-content-strategy-or-content-marketing\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/are-we-talking-content-strategy-or-content-marketing\/\",\"name\":\"Are We Talking Content Strategy or Content Marketing? | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-03-31T11:57:18+00:00\",\"dateModified\":\"2017-04-20T11:11:17+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"Understand the the distinction of content strategy and content marketing so you know the skills required for the job.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/are-we-talking-content-strategy-or-content-marketing\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. 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