Suffolk University Sawyer Business School<\/a> primary navigation menu contains eight menu items. (Screenshots taken April 2017.)<\/figcaption><\/figure>\nLess than 10% of primary navigation menus contained more than eight menu items.<\/p>\n
Most Common Navigation Menu Topics<\/h3>\n
To understand the emphasis business schools put on particular topics and how they prioritize content, we looked at the top 20 most common topics that appear in primary navigation menus<\/strong> (excluding the one-third of business school websites which don’t have a distinct primary menu).<\/p>\n\n
\n\n\nPrimary Navigation Menu Topic<\/th>\n | Frequency of Use<\/th>\n<\/tr>\n |
\n1.<\/strong> About<\/td>\n49%<\/td>\n<\/tr>\n | \n2.<\/strong> Academics<\/td>\n46%<\/td>\n<\/tr>\n | \n3.<\/strong> Alumni<\/td>\n32%<\/td>\n<\/tr>\n | \n4.<\/strong> Faculty & Research<\/td>\n24%<\/td>\n<\/tr>\n | \n5.<\/strong> Careers<\/td>\n15%<\/td>\n<\/tr>\n | \n6.<\/strong> Executive Education<\/td>\n15%<\/td>\n<\/tr>\n | \n7.<\/strong> News & Events<\/td>\n14%<\/td>\n<\/tr>\n | \n8.<\/strong> Centers<\/td>\n13%<\/td>\n<\/tr>\n | \n9.<\/strong> Undergraduate Programs<\/td>\n12%<\/td>\n<\/tr>\n | \n10.<\/strong> Give<\/td>\n11%<\/td>\n<\/tr>\n | \n11.<\/strong> Departments<\/td>\n10%<\/td>\n<\/tr>\n | \n12.<\/strong> Graduate Programs<\/td>\n10%<\/td>\n<\/tr>\n | \n13.<\/strong> Admissions<\/td>\n10%<\/td>\n<\/tr>\n | \n14.<\/strong> Faculty & Staff<\/td>\n9%<\/td>\n<\/tr>\n | \n15.<\/strong> Research<\/td>\n8%<\/td>\n<\/tr>\n | \n16.<\/strong> Faculty<\/td>\n8%<\/td>\n<\/tr>\n | \n17.<\/strong> Student Life<\/td>\n7%<\/td>\n<\/tr>\n | \n18.<\/strong> Students<\/td>\n7%<\/td>\n<\/tr>\n | \n19.<\/strong> Current Students<\/td>\n5%<\/td>\n<\/tr>\n | \n20.<\/strong> MBA<\/td>\n5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n \n\n\nPrimary Navigation Menu Topic<\/th>\n | Frequency of Use<\/th>\n<\/tr>\n | \n1.<\/strong> About<\/td>\n49%<\/td>\n<\/tr>\n | \n2.<\/strong> Academics<\/td>\n46%<\/td>\n<\/tr>\n | \n3.<\/strong> Alumni<\/td>\n32%<\/td>\n<\/tr>\n | \n4.<\/strong> Faculty & Research<\/td>\n24%<\/td>\n<\/tr>\n | \n5.<\/strong> Careers<\/td>\n15%<\/td>\n<\/tr>\n | \n6.<\/strong> Executive Education<\/td>\n15%<\/td>\n<\/tr>\n | \n7.<\/strong> News & Events<\/td>\n14%<\/td>\n<\/tr>\n | \n8.<\/strong> Centers<\/td>\n13%<\/td>\n<\/tr>\n | \n9.<\/strong> Undergraduate Programs<\/td>\n12%<\/td>\n<\/tr>\n | \n10.<\/strong> Give<\/td>\n11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n \n\n\nPrimary Navigation Menu Topic<\/th>\n | Frequency of Use<\/th>\n<\/tr>\n | \n11.<\/strong> Departments<\/td>\n10%<\/td>\n<\/tr>\n | \n | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |