And I think so much of user experience work in general, whether it\u2019s interaction design or content strategy or information architecture, a lot of it is really change management. It\u2019s really helping organizations adjust to the fact that, like, \u201cOh, hey guess what? This Internet thing, it\u2019s not going away.”<\/p><\/blockquote>\n<\/div>\n
Source:<\/strong> Karen McGrane: CS Forum podcast episode 4 by Randall Snare, CS Forum, April 5, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy. As higher ed web professionals, we’re not just content, design, development and marketing experts—we’re also change […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[25,34],"yoast_head":"\n
Web Professionals as Change Management Specialists | Meet Content<\/title>\n\n\n\n\n\t\n\t\n\t\n