{"id":627,"date":"2011-04-07T06:53:37","date_gmt":"2011-04-07T10:53:37","guid":{"rendered":"https:\/\/meetcontent.com\/?p=627"},"modified":"2017-04-19T23:58:33","modified_gmt":"2017-04-20T03:58:33","slug":"web-professionals-as-change-management-specialists","status":"publish","type":"post","link":"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/","title":{"rendered":"Web Professionals as Change Management Specialists"},"content":{"rendered":"

In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy<\/a>. As higher ed web professionals, we’re not just content, design, development and marketing experts—we’re also change management specialists. We help web stakeholders adapt and better utilize the web and online communications. Recognizing and embracing this responsibility is needed to do our jobs effectively. What do you think?<\/p>\n

\n

And I think so much of user experience work in general, whether it\u2019s interaction design or content strategy or information architecture, a lot of it is really change management. It\u2019s really helping organizations adjust to the fact that, like, \u201cOh, hey guess what? This Internet thing, it\u2019s not going away.”<\/p><\/blockquote>\n<\/div>\n

Source:<\/strong> Karen McGrane: CS Forum podcast episode 4 by Randall Snare, CS Forum, April 5, 2011<\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"

In an interview with Randall Snare from the CS Forum in London, content strategist Karen McGrane compares her work on the web to change management—a concept that hits home for academia. Generally, colleges are slow to adopt web strategy. As higher ed web professionals, we’re not just content, design, development and marketing experts—we’re also change […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[127,17],"tags":[25,34],"yoast_head":"\nWeb Professionals as Change Management Specialists | Meet Content<\/title>\n<meta name=\"description\" content=\"Karen McGrane compares web content strategy to change management, a concept that hits home for higher education.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rick Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/\",\"url\":\"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/\",\"name\":\"Web Professionals as Change Management Specialists | Meet Content\",\"isPartOf\":{\"@id\":\"https:\/\/meetcontent.com\/#website\"},\"datePublished\":\"2011-04-07T10:53:37+00:00\",\"dateModified\":\"2017-04-20T03:58:33+00:00\",\"author\":{\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\"},\"description\":\"Karen McGrane compares web content strategy to change management, a concept that hits home for higher education.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/meetcontent.com\/#website\",\"url\":\"https:\/\/meetcontent.com\/\",\"name\":\"Meet Content\",\"description\":\"Empowering higher education to create and sustain web content that works\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/meetcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1\",\"name\":\"Rick Allen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/meetcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g\",\"caption\":\"Rick Allen\"},\"description\":\"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.\",\"sameAs\":[\"https:\/\/meetcontent.com\/\"],\"url\":\"https:\/\/meetcontent.com\/blog\/author\/rallen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web Professionals as Change Management Specialists | Meet Content","description":"Karen McGrane compares web content strategy to change management, a concept that hits home for higher education.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/","twitter_misc":{"Written by":"Rick Allen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/","url":"https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/","name":"Web Professionals as Change Management Specialists | Meet Content","isPartOf":{"@id":"https:\/\/meetcontent.com\/#website"},"datePublished":"2011-04-07T10:53:37+00:00","dateModified":"2017-04-20T03:58:33+00:00","author":{"@id":"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1"},"description":"Karen McGrane compares web content strategy to change management, a concept that hits home for higher education.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/meetcontent.com\/blog\/web-professionals-as-change-management-specialists\/"]}]},{"@type":"WebSite","@id":"https:\/\/meetcontent.com\/#website","url":"https:\/\/meetcontent.com\/","name":"Meet Content","description":"Empowering higher education to create and sustain web content that works","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/meetcontent.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/meetcontent.com\/#\/schema\/person\/d3e40b514e15560916ba3b6fb2518aa1","name":"Rick Allen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/meetcontent.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be76a4374dcc6803c24130f023afb15b?s=96&d=mm&r=g","caption":"Rick Allen"},"description":"Rick Allen has worked on the web in higher ed his entire career helping shape communications and content strategy. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.","sameAs":["https:\/\/meetcontent.com\/"],"url":"https:\/\/meetcontent.com\/blog\/author\/rallen\/"}]}},"_links":{"self":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts\/627"}],"collection":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/comments?post=627"}],"version-history":[{"count":0,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/posts\/627\/revisions"}],"wp:attachment":[{"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/media?parent=627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/categories?post=627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetcontent.com\/wp-json\/wp\/v2\/tags?post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}